Tesla vs Toyota on Facebook by Lingjun
Tesla Vs Toyota (click brand name to check each brand's official website)
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| Which one is better? |
Post frequency - Normally,
Tesla’s Official Facebook takes one post per day, sometimes one post every two days. However,
Toyota sometimes doesn’t the same like Tesla’s, one post per day, but in February, they only post two posts, 3 posts in Jan, 2 in Dec, so Toyota’s post schedule is not fixed.
The content – For Tesla, they have trade show event, video about Tesla’s performance, Picture of Tesla, Customer stories as well as some images. In most time, Tesla doesn’t use 50/50 rule but sometimes does. For Toyota, they don’t follow the 50/50 rule but they just post their videos/advertising about their products, the auto show about their cars as well as customers stories.
Keywords of Toyota included
Toyota, Auto, Cars and Primus.
Keywords of Tesla included
Tesla, autopilot, Model X and Model S.
Why successful - Tesla has a way more likes and shares than Toyota’s. The recent successful post for Tesla is the one below, more than 11000 people like it, 712 shares and 185 comments which are the most in recently, for the reason, I think Tesla uses the dog which is adorable and cute which attract many people and it is special for a car brand. The successful post of Toyota is Toyota Prius video one which was post on January 14th, it has 6.2M viewers, 42K likes and 14,764 shares, the reason why they so successful, I think it is the introduction video of its new car which is a high quality advertisement.
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| Tesla's successful Facebook Post |
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| Toyota's successful Facebook Post |
Screenshots of Tesla’s and Toyota’s last 25 posts are followed by the below one.
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| Tesla Capture 2 |
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| Tesla Capture 1 |
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| Tesla Capture 3 |
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| Toyota Capture 2 |
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| Toyota Capture 1 |
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| Toyota Capture 3 |
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| Toyota Capture 4 |
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