The comparison of both the Lamborghini and Ferrari Instagram pages has shown to be quite interesting! The Lambo page would only post once or twice a day at the most! Lambo mostly focused on brand advertising and sharing anything from video's to pictures about their brand and its promotion. The page did as well follow the 50/50 rule of marketing and promotions. On Lamborghini's recent post they acquired 37,831 Likes and 253 Comments, not too long after the post was shared. On the other hand, Ferrari also had an interesting look on its Instagram page. Ferrari would post up to 5 times a day and sometimes more, keeping a constant feed of great posts. Ferrari mostly focused on its brand and its promotion but also took a couple of swings at the car industry as a whole. Ferrari also followed the 50/50 rule. On Ferrari's last share they got, 12,945 Likes and 78 Comments. Both cars where linked to very specific key words such as, Performance, Car, Luxury, Sport. Both these posts where successful because they portrayed a very interesting and catchy picture or video, which is key in attracting attention for both these pages.
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