Car Company’s - an SEO Analysis of two Brands.
Written by: Anas Araksousi
“Lamborghini vs Ferrari, Which brand optimizes for better performance?”
Introduction
SEO is an
important consideration for marketers because in the car industry, SEO is Search engine
optimization (SEO)
is the process of affecting the visibility of a website or a web page in a
search engine's unpaid results—often referred to as "natural,"
"organic," or "earned" results. With this in mind having a high and well known
reputation is very important for sales and the dependability of the product.
This can be shown through the videos and photos of performances that are done
by both companies and showcased to the world through their social media
websites. Both Companies have showed very strong SEO in both their websites and
this will be showcased below.
Screen Captures of both home pages:
SEO Considerations
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Lamborghini
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Ferrari
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URL:
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http://www.lamborghini.com/en/home/
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http://www.ferrari.com/en_ca/#
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Keywords used on each site:
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Lamborghini, cars, super,
sports, super sports cars, ferruccio
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Official Ferrari Sites, Ferrari
Sites, Ferrari Portals, Ferrari Brand, Brand, Enzo Ferrari
|
|
Frequency of Keywords:
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Lamborghini = 91
Cars = 5
Super =11
Sports =3
super sports cars =2
ferruccio = 2
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Official Ferrari Sites =1
Ferrari Sites = 0
Ferrari Portals =1
Ferrari Brand= 2
Brand = 4
Enzo Ferrari = 2
|
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Locations of keywords:
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Lamborghini = 11, 24, 35, 36, ..
Cars = 12, 54, 68,153, ..
Super =12, 36, 65, 98, ..
Sports =45,69,88
super sports cars =25,36
ferruccio = 12,241
|
Official Ferrari Sites =1
Ferrari Sites = 0
Ferrari Portals =1
Ferrari Brand= 2
Brand = 4
Enzo Ferrari = 2
|
|
Keywords in URL:
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Official Ferrari Sites, Ferrari
Sites, Ferrari Portals, Ferrari Brand, Brand, Enzo Ferrari, cars, sports,
Scuderia Ferrari, Formula 1, Maranello, Prancing Horse
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Lamborghini, cars, super,
sports, super sports cars, ferruccio, bolognese, italian, extreme, uncompromising,
luxury cars, aventador, gallardo, reventon, museum, store, collection
|
|
<title>
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Ferrari.com
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Lamborghini.com
|
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<meta name="description"
content=“”/>
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The Lamborghini Official Website dedicated to owners and lovers of the
brand of the Raging Bull: discover the latest Lamborghini's news and iconic
cars." />
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All the official Ferrari brand content: dedicated websites for our
cars, motorsports and official products from the Store">
|
|
<meta name="keywords"
content=""/>
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Lamborghini, cars, super, sports, super sports cars, ferruccio,
sant&#x27;agata bolognese, italian, extreme, uncompromising, luxury
cars, aventador, gallardo, reventon, museum, store, collection" />
|
"Official Ferrari Sites, Ferrari Sites,
Ferrari Portals, Ferrari Brand, Brand, Enzo Ferrari, cars, sports, Scuderia
Ferrari, Formula 1, Maranello, Prancing Horse, Prancing Horse">
|
|
Site upload speed:
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Fast
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Fast
|
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Quality of written content:
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Very clear
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Very Clear
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Quality of Visual Content:
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High Quality
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Very High Quality
|
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Alt Text used:
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No alternate text use, other than bolding and bigger text
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No alternate text use, other than bolding and bigger text
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Captions used:
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Lamborghini Huracan LP610-4 Explore
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An Unforgettable Evening for the Ferrari GTC4Lusso
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Quality of Layout:
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Very High Quality Layout
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Very High Quality Layout
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Call-to-action:
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Store Option visable right on the home screen
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Store Option visable right on the home screen
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Anchor Text:
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No anchor text
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No Anchor Text
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Mobile Friendly:
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Yes
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yes
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Content is “shareable”:
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Yes
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yes
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Links to Social Media:
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https://www.facebook.com/Lamborghini/
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https://www.facebook.com/FerrariStoreOfficial
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SERP ranking results when using keywords from this
table:
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Summary:
Both
Lamborghini and Ferrari are both very strong and very competitive in the car
industry and in their SEO results, they both use many similar key words in
searches as well as a very strong social media presence around the world. This
is seen through the detailed analyzation of both their websites and social
media accounts.
Conclusion:
In
Conclusion , Lamborghini and Ferrari are two very competitive companies both in
the industry and in the internet world, search bars show both of them together
many times during multiple searches, and they both have accounts and have
tackeled many, many different types of social media account to reach out to all
people and customers around the world.
APA Citations:
Enjoyable
Technology the new Lamborghini Huracán LP 580-2 Find out more.
(n.d.). Retrieved February 16, 2016, from http://www.lamborghini.com/en/home/#!slide/8225
An
unforgettable evening for the Ferrari GTC4Lusso. (n.d.). Retrieved February 16,
2016, from http://www.ferrari.com/en_ca/
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