The comparison of both the Lamborghini and Ferrari YouTube pages has shown to be quite entertaining and time consuming! The Lambo page would only post once every day or two! Lambo mostly focused on brand advertising and sharing anything from video's about their brand and its promotion. The page did as well follow the 50/50 rule of marketing and promotions. On Lamborghini's recent successful post they acquired 383,966 views On the other hand, Ferrari also had an interesting look on its you tube page.Ferrari would post up to 5 videos a day and sometimes more, all at the same time usually. Ferrari mostly focused on its brand and its promotion but also took a couple of swings at the car industry as a whole. Ferrari also followed the 50/50 rule. On Ferrari's last share they got 7,870 views, which is much lower than its rival. Both car companies where linked to very specific key words such as, Performance, Car, Luxury, Sport. Both these posts where successful because they portrayed a very interesting and catchy item, which is key in attracting attention for both these pages.
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