A SEO Analysis Comparing Two Major Super Car Manufacturers (Lamborghini & Ferrari)

Car Company’s - an SEO Analysis of two Brands.

Written by:  Anas Araksousi

“Lamborghini vs Ferrari, Which brand optimizes for better performance?”

 

Introduction

SEO is an important consideration for marketers because in the car industry, SEO is Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. With this in mind having a high and well known reputation is very important for sales and the dependability of the product. This can be shown through the videos and photos of performances that are done by both companies and showcased to the world through their social media websites. Both Companies have showed very strong SEO in both their websites and this will be showcased below.

Screen Captures of both home pages:

SEO Considerations	Lamborghini	Ferrari
URL:	http://www.lamborghini.com/en/home/	http://www.ferrari.com/en_ca/#
Keywords used on each site:	Lamborghini, cars, super, sports, super sports cars, ferruccio	Official Ferrari Sites, Ferrari Sites, Ferrari Portals, Ferrari Brand, Brand, Enzo Ferrari
Frequency of Keywords:	Lamborghini = 91 Cars = 5 Super =11 Sports =3 super sports cars =2 ferruccio = 2	Official Ferrari Sites =1  Ferrari Sites = 0 Ferrari Portals =1 Ferrari Brand= 2 Brand = 4 Enzo Ferrari = 2
Locations of keywords:	Lamborghini = 11, 24, 35, 36, .. Cars = 12, 54, 68,153, .. Super =12, 36, 65, 98, .. Sports =45,69,88 super sports cars =25,36 ferruccio = 12,241	Official Ferrari Sites =1  Ferrari Sites = 0 Ferrari Portals =1 Ferrari Brand= 2 Brand = 4 Enzo Ferrari = 2
Keywords in URL:	Official Ferrari Sites, Ferrari Sites, Ferrari Portals, Ferrari Brand, Brand, Enzo Ferrari, cars, sports, Scuderia Ferrari, Formula 1, Maranello, Prancing Horse	Lamborghini, cars, super, sports, super sports cars, ferruccio, bolognese, italian, extreme, uncompromising, luxury cars, aventador, gallardo, reventon, museum, store, collection
<title>	Ferrari.com	Lamborghini.com
<meta name="description" content=“”/>	The Lamborghini Official Website dedicated to owners and lovers of the brand of the Raging Bull: discover the latest Lamborghini's news and iconic cars." />	All the official Ferrari brand content: dedicated websites for our cars, motorsports and official products from the Store">
<meta name="keywords" content=""/>	Lamborghini, cars, super, sports, super sports cars, ferruccio, sant&amp;#x27;agata bolognese, italian, extreme, uncompromising, luxury cars, aventador, gallardo, reventon, museum, store, collection" />	"Official Ferrari Sites, Ferrari Sites, Ferrari Portals, Ferrari Brand, Brand, Enzo Ferrari, cars, sports, Scuderia Ferrari, Formula 1, Maranello, Prancing Horse, Prancing Horse">
Site upload speed:	Fast	Fast
Quality of written content:	Very clear	Very Clear
Quality of Visual Content:	High Quality	Very High Quality
Alt Text used:	No alternate text use, other than bolding and bigger text	No alternate text use, other than bolding and bigger text
Captions used:	Lamborghini Huracan LP610-4 Explore	An Unforgettable Evening for the Ferrari GTC4Lusso
Quality of Layout:	Very High Quality Layout	Very High Quality Layout
Call-to-action:	Store Option visable right on the home screen	Store Option visable right on the home screen
Anchor Text:	No anchor text	No Anchor Text
Mobile Friendly:	Yes	yes
Content is “shareable”:	Yes	yes
Links to Social Media:	https://www.facebook.com/Lamborghini/	https://www.facebook.com/FerrariStoreOfficial
SERP ranking results when using keywords from this table:

 

Summary:

Both Lamborghini and Ferrari are both very strong and very competitive in the car industry and in their SEO results, they both use many similar key words in searches as well as a very strong social media presence around the world. This is seen through the detailed analyzation of both their websites and social media accounts.

Conclusion:

In Conclusion , Lamborghini and Ferrari are two very competitive companies both in the industry and in the internet world, search bars show both of them together many times during multiple searches, and they both have accounts and have tackeled many, many different types of social media account to reach out to all people and customers around the world.

APA Citations:

Enjoyable Technology the new Lamborghini Huracán LP 580-2 Find out more. (n.d.). Retrieved February 16, 2016, from http://www.lamborghini.com/en/home/#!slide/8225

An unforgettable evening for the Ferrari GTC4Lusso. (n.d.). Retrieved February 16, 2016, from http://www.ferrari.com/en_ca/

“BMW vs HONDA. Which Brand Optimizes For ”Vehicles, Cars”

Please leave a comment below that we can know your idea about our work! Enjoy!

This is our second post which is posted by ZIRONG.

The Ultimate Mascara Company- an SEO Analysis of two Brands.

Written by:  zirong cao

“BMW vs HONDA. Which Brand Optimizes For luxury reinvented?”

 

Introduction

SEO is an important consideration for marketers because it is a search engine can let people easy to fine an information.  In the car industry, BMW and HONDA are the two brands what I find.  BMW using keyword sentences throughout their sites like “luxury reinvented”. HONDA In the quest of the a family room in a wheels. Both sites BMW and HONDA did a great job on their SEO. The objective is to determine which of the two sites when compared has a stronger SEO.

Screen Captures of both home pages:

SEO Considerations	BMW	HONDA
URL:	http://www.bmw.ca/en/home.html	https://www.honda.ca/automotive#
Keywords used on each site:	luxury reinvented	A family room in a wheels.
Frequency of Keywords:	Vehicle 44, Car 381, luxury 22	Honda 201 Vehicle 24 Model 200
Locations of keywords:	Vehicle 12  912 Car  03 10 Luxury  12 1209	Honda 11,520 Vehicle 112, 430 Model 22, 530
Keywords in URL:	BMW	Honda
<title>	Luxury Reinvented	Honda Canada - Cars, Minivans, Hybrids, Crossovers, SUVs and Pickup Trucks
<meta name="description" content=“”/>	The BMW 7 Series Sedan. Luxury Reinvented	"Site web des automobiles Honda pour tous les automobiles, camions, hybrids.
<meta name="keywords" content=""/>	7, Series, Sedan, design, innovative, functionality, driving, dynamics, comfort, wellbeing, engines, equipment, efficiency, images, videos, technical, data	Véhicules neufs Honda, véhicules Honda, camions Honda, hybrides Honda, nouveaux modèles Honda, modèles Honda, prix Honda
Site upload speed:	Fast	Fast
Quality of written content:	Very details to descript	Simple and clear
Quality of Visual Content:	Very high	High
Alt Text used:	None	None
Captions used:	Automatic steering, speed, lane changing and parking luxury	A family room in a wheels.
Quality of Layout:	Normal	Normal
Call-to-action:	Very clear on the first page	This span was added so that I could control the z-index on the text inside the anchor. Allowing it to be shown above the white background
Anchor Text:	The ultimate driving experience	The power of dreams
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	yes
Links to Social Media:	http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.bmw.ca%2Fen%2Fhome.html	href="http://www.youtube.com/user/hondacanada" target="_blank"><img
SERP ranking results when using keywords from this table:	Luxury	car

 

Summary:

BMW strengths are its use of keyword.  HONDA strengths are its use of KEYWORD AND social media.The keyword sentences vehicle and luxury are found in BMW.  Other observations are that BMW is more luxury. When searching for content using the keywords: CAR SUV LUXURY. BMW ranked higher.   When searching for content using the keywords:  car electric car HONDA ranked higher.  The two sites have this in common Vehicle, Car, SUV but they are different in that BMW the price is higher.

Conclusion:

In the automobile industry, BMW and HONDA are both leading companies in the unique areas .Using keyword sentences throughout their sites like “Vehicle, Car, luxury” In my opinion the overall winner of this SEO Search analysis is HONDA.

APA Citations:

(BMW, 2016) (HONDA, 2016)

References

BMW. (2016). THE ALL NEW BMW 7 Series. Retrieved from bmw: http://www.bmw.ca/en/home.html

HONDA. (2016). THE POWER OF DREAMS. Retrieved from HONDA : https://www.honda.ca/honda-in-canada

“Tesla vs Toyota. Which Brand Optimizes For ”Vehicles, Cars”

Hi, everyone, welcome to our blog!

We have analyzed some brands of cars, you will see some SEO analysis about different car brands in the next few post! 

Please leave a comment below that we can know your idea about our work! Enjoy!

This is our second post which is posted by Lingjun.

The Car Company- an SEO Analysis of two Brands.

Introduction

Written by:  Lingjun Xie

“Tesla vs Toyota. Which Brand Optimizes For ”Vehicles, Cars”

SEO is an important consideration for marketers because marketers want customers to know their Facebook, twitter and website, as well as to be visible.  In the automobile industry, Toyota and Tesla are the leading company.  They using keyword sentences throughout their sites like “All Wheel Drive”. Tesla is in the quest of the All-Wheel Drive as their main brand image. Both sites Tesla and Lancôme did a great job on their SEO. The objective is to determine which of the two sites when compared has a stronger SEO.

Main Analysis Report:

SEO Considerations	Tesla	Toyota
Screenshots	(Tesla, 2016)	(Toyota, 2016)
URL:	https://www.teslamotors.com/	http://www.toyota.ca/cgi-bin/WebObjects/WWW.woa/wa/vp?vp=Home&language=english
Keywords used on each site:	Vehicle, Car, SUV,	Vehicles, Cars, SUVs
Frequency of Keywords:	Vehicle: 4 times Car: 13 times SUV: 2 times	Vehicle: 103 times Car: 11 times SUV: 3 times
Locations of keywords:	Vehicle: 43, 44, 49… Car: 295,296,297… SUV: 43,44	Vehicle: 17, 27, 28… Car: 7, 89,106,107… SUV: 89, 7…
Keywords in URL:	Tesla, motors	Toyota
<title>	Tesla Motors | Premium Electric Vehicles	Toyota Canada - Cars, Minivans, Hybrids, Crossovers, SUVs and Pickup Trucks
<meta name="description" content=“”/>	Tesla designs and manufactures premium electric vehicles. Tesla currently produces the Model S sedan and the Model X SUV crossover.	Toyota.ca offers you the latest information on Toyota models, hybrids, pricing, deals, parts and service, used vehicles, and Toyota's environmental commitment in Canada.
<meta name="keywords" content=""/>	Tesla, Motors, Electric, EV, Tesla Motors, Roadster, Roadster Sport, Model S, Model X, Model 3, Supercharger, All Wheel Drive, Dual Motor, Vehicle, Car, SUV, Sedan, P85, P85D, News, Updates, Elon Musk, Price, Careers, Jobs, Charging, Battery, Gigafactory, Autopilot	Toyota, hybrids, Used Vehicles, New Cars, Pickup Trucks, SUVs, Hybrids and Crossovers
Site upload speed:	Normal	Fast
Quality of written content:	Very Clear, many details and images in it.	Not many details and images, but simple.
Quality of Visual Content:	Very High	High
Alt Text used:	None / (They are just different language of home pages)	Toyota Canada - New Cars, Pickup Trucks, SUVs, Hybrids and Crossovers
Captions used:	Autopilot Automatic steering, speed, lane changing and parking	#AllNewPrius, TODAY.TOMORROW.TOYOTA
Quality of Layout:	Very High (May not fit for ordinary performance of a computer)	Normal
Call-to-action:	Very Clear, on the home page, a very obvious red bar	Not very clear, because you have to choose the type of the car and build it by yourself then you can order it.
Anchor Text:	Request a Call	Star Safety SystemTM
Mobile Friendly:	No	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Only in the “Support” page https://www.facebook.com/teslamotors https://twitter.com/TeslaMotors https://plus.google.com/+TeslaMotors/posts	In the home page, almost every page https://www.facebook.com/toyotacanada https://twitter.com/toyotacanada https://www.youtube.com/user/ToyotaCanada
SERP ranking results when using keywords from this table:	Tesla Roadster – 1st Page Rank 7, behind Lambo	Hybrids Cars, 2nd Page Rank 1, but first in Ad and News of Google.

 

Summary:

Tesla’s strengths are its use of keywords. Lancôme strengths are its use of social media. The keyword sentences Electric are found in Tesla. Other observations are that Tesla looks like more advanced, because they are new and they don’t have many types of cars. When searching for content using the keywords: Vehicles Cars SUVs, Toyota ranked higher. When searching for content using the keywords:  Electric Cars, Autopilot, Tesla ranked higher than Toyota. The two sites have this in common: Vehicles, Cars, SUVs, but they are different in that electric cars, charging cars and so on.

Conclusion:

In the automobile industry, Tesla and Toyota are both leading companies in their unique areas.  Using keyword sentences throughout their sites like “Vehicles, Cars and SUVs”. Even though, Toyota website is not perfect but it has high efficiency. In my opinion the overall winner of this SEO Search analysis is Toyota.

APA Citations:

Teslamotors.com,. (2016). Tesla Motors Canada | Premium Electric Vehicles. Retrieved 15 February 2016, from https://www.teslamotors.com/en_CA

Toyota Canada,. (2016). Toyota.ca. Retrieved 15 February 2016, from http://www.toyota.ca/cgi-bin/WebObjects/WWW.woa/37/wa/vp?vp=Home&wosid=2OUt9gydeoOy66EQbPppbg&language=english