Blog post #2- BMW vs
Honda on twitter
How often does BMW and
Honda post? Normally, BMW posts almost every day a week, sometime they posted
less than one on twitter. However, HONDA post in twitter is a lot about 4-8
posts pre days, sometime more than 10 posts a day.
The content, for the
BMW they have the information about industry related event, the video of the
car performance, and show us about the future car and the unique design. Some
of the content provide how the car is fuel consumption with this high
performance car. By the way BMW they use 50/50 rule when they post. For Honda
they are post are lot less than BMW they post only a few post in a month, but
during to the post they have more thing about the promotion and remind the important
day in a years. They will use one post to show up the discounts and provide the
coupons to the customers, they are post also include images,
and so on. By the way they didn’t use 50/50 rule during the post.
Keywords sentences BMW:
BMW, FUTURE CAR, PERFORME, TURBO ENGINE.
Keywords sentences HONDA:
HONDA, DESIGN, CIVIC .
The most successful
recent post with BMW is about the future car showing up, and the BMW group 100th
birthday celebrations. This post got 470 liked and got more than 174 shares. The
most successful recent post with HONDA is about the Detroit AUTO show (the new CIVIC
is coming out). This post has 169 people liked and more than 60 shares, and
almost 100 comments. I think these two posts were so successful because it can attract
the attention of others and so many people liked these posts. Moreover, these
posts are relate to they own brand.
screen capture with BMW
Screen capture with Honda
