Thanks Everyone!

Hi, everyone,

This is our Reflective Analysis video about our research of Cars brands. In this video, we finalized our research and analysis result in the past 5 weeks. Many interesting facts and data concluded by us, Anas, Zirong and Lingjun. Please enjoy this video and leave some comments.

Thanks again!

Group members:

Anas https://ca.linkedin.com/in/anas-sousi-6b9a04a4


Zirong   https://cn.linkedin.com/in/zirong-cao-596474115

Lingjun https://ca.linkedin.com/in/lingjun-xie-19555991 

Blog Post #7 – Tesla Content Marketing By Lingjun

Content Marketing campaign idea for Tesla

My idea is to

My audience is the family who has children and pets.

My goals is looking for adding 2000 subscribers on YouTube and 5000 followers on Twitter in one weekend.

I would like to choose the back to school time and the holiday Family Day, because these two time are the best time for gaining families' attention and the great opportunity to promote the product.

Social Strategy:  To make a warm and fragrant family story commercial about our Tesla's model X car to advocate customers to pay attention the global warming and iceberg melting. I would post the commercial only on YouTube channel and post our twitter account in the description area, I'll also made a hashtag trend #savetheearth to invite people to discuss about what Tesla did and will do in helping earth environment sustainable.


The environment topic is easy to gain people's attention because we are living in an earth which is heavily polluted by us and Tesla is very eco-friendly, especially the family with children, as well as Tesla's cars are fit for big families, so I believe this campaign attract, acquire, and engage my audience.

Blog Post #4 - Tesla vs Toyota on YouTube By Lingjun

The frequency of posting YouTube Videos

As you can see the screenshots above, Tesla（Click it to see the videos） uploads 2 – 3 videos in a week. However, Toyota’s (Click it to check the video) time of uploading is kind of not certain, sometimes they post 4 videos in one day sometimes just one.

Video content

We also can see, Tesla has two types of contents, the one is customer stories the other is Tesla’s car overviews. But for Toyota, their videos are all about their advertisement and commercials but a little about the industry related event.

Description area

We know about Tesla’s description area normally is about the introduction of their video, sometimes, they also post their website address which links to their event. We also see many keywords, such as Tesla, Model S, Auto show, these are the most frequent appearance. However, in Toyota’s description, they put lots of their social media website links, such as Facebook, Twitter, Instagram as well as their own official website, including many keywords, such as Toyota, cars, trucks, Autos and Vehicles.

Under the observation of two brands, of course, Tesla is doing better than Toyota, they have more views and comments on.  But what the interesting things is, if we compare with the highest view of video recently, Tesla has 23,842 views (Model X goes to New York Fashion Week: Teaser | Tesla Motors x Neiman Marcus)but Toyota has 291,200 views (https://www.youtube.com/watch?v=sNoPV0epfHA). For Toyota, the story of the video makes it successful. For Tesla, the product’s special function makes it successful.

Screenshots:

Tesla's YouTube

Toyota's Youtube

Blog Post #3 – Tesla vs Toyota on Instagram by Lingjun

Tesla Vs Toyota

Post frequency: Normally, Tesla’s Official Instagram account post one image every week, sometimes one post every 3 days. However, Toyota’spost on Instagram is more regular than other social media platform, normally one post every 2 days. (Click the brand to know more information about them)

The content – the same like Facebook Page and Twitter account, but more less than them. For Tesla, they have trade show event, video about Tesla’s performance, Picture of Tesla, Customer stories as well as some images. In most time, Tesla doesn’t use 50/50 rule but sometimes does.  The same as Toyota, they don’t follow the 50/50 rule and they just post their videos/advertising about their products, the auto show about their cars as well as customers stories.

Keywords of Tesla included Tesla, autopilot, GenevaMotorShow, Model X and Model S.

Keywords of Toyota included Toyota, Auto, Cars, GenevaMotorShow, ProaceVerso, ToyotaCHR and Prius.

Why successful - The recent most successful post of Tesla is the one below, more than 20k people like and 281 comments as we see, for the reason, I think Tesla uses the interior view of their newest model to attract followers as well as so many hashtags, they also @ somebody to increase commutation.  

The recent most successful post of Tesla

The successful post of Toyota is the one posted about Tacoma on a Friday afternoon, which gives them 6052 likes and 63 comments. Because of the love of Tacoma from Instagram users, the time of posting which is Friday afternoon as well as the cool picture of Tacoma.

The recent most successful post of Toyota

Screenshots of Tesla’s and Toyota’s last 8 posts on Instagram are followed by the below one.

Tesla's Instagram

Toyota's Instagram

Blog Post #2 – Tesla vs Toyota on Twitter by Lingjun

Tesla Vs Toyota

Who can win this round? Check our research below!

Post frequency: Normally, Tesla’s official Twitter account (click it to Tesla's twitter)posts one tweet per day. However, Toyota’s account posts 5 – 6 tweets per day, sometimes even more, up to 8 tweets!! So, Toyota is more active than Tesla on Twitter.

The content – almost like Facebook page, but more interactive with followers. Tesla has trade show events, videos about Tesla’s performance, Picture of Tesla beautiful cars, Customer stories, dialogues with followers as well as some interesting and funny images. In most time, Tesla doesn’t use 50/50 rule but sometimes does.  However, Toyota, they don’t follow the 50/50 rule but they post tweets including their videos/advertising about their products, the auto show about their cars as well as everyday greetings to followers.

Keywords of Tesla included Tesla, autopilot, GenevaMotorShow, Model X and Model S.

Keywords of Toyota included Toyota, Auto, Cars, GenevaMotorShow, ProaceVerso, ToyotaCHR and Prius.

Why successful - The recent successful post for Tesla is the one below, more than 1364 retweets, 2368 likes and lots of comments which are the most in recently, for the reason, I think Tesla uses the Autopilot which is the newest feature and high-technology really attract people.

Tesla's recent most successful tweet

On the contrary, Toyota’s successful post is only 12 retweets and 28 likes, actually it’s not successful for all their tweets, the reason why it is more successful than others, I think, is because they @ somebody else which causes the interaction with other users’ reaction to communicate with them.

Toyota's recent most successful tweet 

Screenshots of Tesla’s and Toyota’s last 25 tweets are followed by the below one.

Tesla's recent 25 tweets

Toyota's recent 25 tweets

Blog Post #1 – Tesla vs Toyota on Facebook by Lingjun

Tesla vs Toyota on Facebook by Lingjun
Tesla Vs Toyota (click brand name to check each brand's official website)

Which one is better?

Post frequency - Normally, Tesla’s Official Facebook takes one post per day, sometimes one post every two days. However, Toyota sometimes doesn’t the same like Tesla’s, one post per day, but in February, they only post two posts, 3 posts in Jan, 2 in Dec, so Toyota’s post schedule is not fixed.

The content – For Tesla, they have trade show event, video about Tesla’s performance, Picture of Tesla, Customer stories as well as some images. In most time, Tesla doesn’t use 50/50 rule but sometimes does. For Toyota, they don’t follow the 50/50 rule but they just post their videos/advertising about their products, the auto show about their cars as well as customers stories.

Keywords of Toyota included Toyota, Auto, Cars and Primus. 
Keywords of Tesla included Tesla, autopilot, Model X and Model S.

Why successful - Tesla has a way more likes and shares than Toyota’s. The recent successful post for Tesla is the one below, more than 11000 people like it, 712 shares and 185 comments which are the most in recently, for the reason, I think Tesla uses the dog which is adorable and cute which attract many people and it is special for a car brand. The successful post of Toyota is Toyota Prius video one which was post on January 14th, it has 6.2M viewers, 42K likes and 14,764 shares, the reason why they so successful, I think it is the introduction video of its new car which is a high quality advertisement.

Tesla's successful Facebook Post

Toyota's successful Facebook Post

Screenshots of Tesla’s and Toyota’s last 25 posts are followed by the below one.

Tesla Capture 2

Tesla Capture 1

Tesla Capture 3

 

Tesla Capture 4

Toyota Capture 2

Toyota Capture 1

Toyota Capture 3

Toyota Capture 4

A SEO Analysis Comparing Two Major Super Car Manufacturers (Lamborghini & Ferrari)

Car Company’s - an SEO Analysis of two Brands.

Written by:  Anas Araksousi

“Lamborghini vs Ferrari, Which brand optimizes for better performance?”

 

Introduction

SEO is an important consideration for marketers because in the car industry, SEO is Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. With this in mind having a high and well known reputation is very important for sales and the dependability of the product. This can be shown through the videos and photos of performances that are done by both companies and showcased to the world through their social media websites. Both Companies have showed very strong SEO in both their websites and this will be showcased below.

Screen Captures of both home pages:

SEO Considerations	Lamborghini	Ferrari
URL:	http://www.lamborghini.com/en/home/	http://www.ferrari.com/en_ca/#
Keywords used on each site:	Lamborghini, cars, super, sports, super sports cars, ferruccio	Official Ferrari Sites, Ferrari Sites, Ferrari Portals, Ferrari Brand, Brand, Enzo Ferrari
Frequency of Keywords:	Lamborghini = 91 Cars = 5 Super =11 Sports =3 super sports cars =2 ferruccio = 2	Official Ferrari Sites =1  Ferrari Sites = 0 Ferrari Portals =1 Ferrari Brand= 2 Brand = 4 Enzo Ferrari = 2
Locations of keywords:	Lamborghini = 11, 24, 35, 36, .. Cars = 12, 54, 68,153, .. Super =12, 36, 65, 98, .. Sports =45,69,88 super sports cars =25,36 ferruccio = 12,241	Official Ferrari Sites =1  Ferrari Sites = 0 Ferrari Portals =1 Ferrari Brand= 2 Brand = 4 Enzo Ferrari = 2
Keywords in URL:	Official Ferrari Sites, Ferrari Sites, Ferrari Portals, Ferrari Brand, Brand, Enzo Ferrari, cars, sports, Scuderia Ferrari, Formula 1, Maranello, Prancing Horse	Lamborghini, cars, super, sports, super sports cars, ferruccio, bolognese, italian, extreme, uncompromising, luxury cars, aventador, gallardo, reventon, museum, store, collection
<title>	Ferrari.com	Lamborghini.com
<meta name="description" content=“”/>	The Lamborghini Official Website dedicated to owners and lovers of the brand of the Raging Bull: discover the latest Lamborghini's news and iconic cars." />	All the official Ferrari brand content: dedicated websites for our cars, motorsports and official products from the Store">
<meta name="keywords" content=""/>	Lamborghini, cars, super, sports, super sports cars, ferruccio, sant&amp;#x27;agata bolognese, italian, extreme, uncompromising, luxury cars, aventador, gallardo, reventon, museum, store, collection" />	"Official Ferrari Sites, Ferrari Sites, Ferrari Portals, Ferrari Brand, Brand, Enzo Ferrari, cars, sports, Scuderia Ferrari, Formula 1, Maranello, Prancing Horse, Prancing Horse">
Site upload speed:	Fast	Fast
Quality of written content:	Very clear	Very Clear
Quality of Visual Content:	High Quality	Very High Quality
Alt Text used:	No alternate text use, other than bolding and bigger text	No alternate text use, other than bolding and bigger text
Captions used:	Lamborghini Huracan LP610-4 Explore	An Unforgettable Evening for the Ferrari GTC4Lusso
Quality of Layout:	Very High Quality Layout	Very High Quality Layout
Call-to-action:	Store Option visable right on the home screen	Store Option visable right on the home screen
Anchor Text:	No anchor text	No Anchor Text
Mobile Friendly:	Yes	yes
Content is “shareable”:	Yes	yes
Links to Social Media:	https://www.facebook.com/Lamborghini/	https://www.facebook.com/FerrariStoreOfficial
SERP ranking results when using keywords from this table:

 

Summary:

Both Lamborghini and Ferrari are both very strong and very competitive in the car industry and in their SEO results, they both use many similar key words in searches as well as a very strong social media presence around the world. This is seen through the detailed analyzation of both their websites and social media accounts.

Conclusion:

In Conclusion , Lamborghini and Ferrari are two very competitive companies both in the industry and in the internet world, search bars show both of them together many times during multiple searches, and they both have accounts and have tackeled many, many different types of social media account to reach out to all people and customers around the world.

APA Citations:

Enjoyable Technology the new Lamborghini Huracán LP 580-2 Find out more. (n.d.). Retrieved February 16, 2016, from http://www.lamborghini.com/en/home/#!slide/8225

An unforgettable evening for the Ferrari GTC4Lusso. (n.d.). Retrieved February 16, 2016, from http://www.ferrari.com/en_ca/

“BMW vs HONDA. Which Brand Optimizes For ”Vehicles, Cars”

Please leave a comment below that we can know your idea about our work! Enjoy!

This is our second post which is posted by ZIRONG.

The Ultimate Mascara Company- an SEO Analysis of two Brands.

Written by:  zirong cao

“BMW vs HONDA. Which Brand Optimizes For luxury reinvented?”

 

Introduction

SEO is an important consideration for marketers because it is a search engine can let people easy to fine an information.  In the car industry, BMW and HONDA are the two brands what I find.  BMW using keyword sentences throughout their sites like “luxury reinvented”. HONDA In the quest of the a family room in a wheels. Both sites BMW and HONDA did a great job on their SEO. The objective is to determine which of the two sites when compared has a stronger SEO.

Screen Captures of both home pages:

SEO Considerations	BMW	HONDA
URL:	http://www.bmw.ca/en/home.html	https://www.honda.ca/automotive#
Keywords used on each site:	luxury reinvented	A family room in a wheels.
Frequency of Keywords:	Vehicle 44, Car 381, luxury 22	Honda 201 Vehicle 24 Model 200
Locations of keywords:	Vehicle 12  912 Car  03 10 Luxury  12 1209	Honda 11,520 Vehicle 112, 430 Model 22, 530
Keywords in URL:	BMW	Honda
<title>	Luxury Reinvented	Honda Canada - Cars, Minivans, Hybrids, Crossovers, SUVs and Pickup Trucks
<meta name="description" content=“”/>	The BMW 7 Series Sedan. Luxury Reinvented	"Site web des automobiles Honda pour tous les automobiles, camions, hybrids.
<meta name="keywords" content=""/>	7, Series, Sedan, design, innovative, functionality, driving, dynamics, comfort, wellbeing, engines, equipment, efficiency, images, videos, technical, data	Véhicules neufs Honda, véhicules Honda, camions Honda, hybrides Honda, nouveaux modèles Honda, modèles Honda, prix Honda
Site upload speed:	Fast	Fast
Quality of written content:	Very details to descript	Simple and clear
Quality of Visual Content:	Very high	High
Alt Text used:	None	None
Captions used:	Automatic steering, speed, lane changing and parking luxury	A family room in a wheels.
Quality of Layout:	Normal	Normal
Call-to-action:	Very clear on the first page	This span was added so that I could control the z-index on the text inside the anchor. Allowing it to be shown above the white background
Anchor Text:	The ultimate driving experience	The power of dreams
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	yes
Links to Social Media:	http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.bmw.ca%2Fen%2Fhome.html	href="http://www.youtube.com/user/hondacanada" target="_blank"><img
SERP ranking results when using keywords from this table:	Luxury	car

 

Summary:

BMW strengths are its use of keyword.  HONDA strengths are its use of KEYWORD AND social media.The keyword sentences vehicle and luxury are found in BMW.  Other observations are that BMW is more luxury. When searching for content using the keywords: CAR SUV LUXURY. BMW ranked higher.   When searching for content using the keywords:  car electric car HONDA ranked higher.  The two sites have this in common Vehicle, Car, SUV but they are different in that BMW the price is higher.

Conclusion:

In the automobile industry, BMW and HONDA are both leading companies in the unique areas .Using keyword sentences throughout their sites like “Vehicle, Car, luxury” In my opinion the overall winner of this SEO Search analysis is HONDA.

APA Citations:

(BMW, 2016) (HONDA, 2016)

References

BMW. (2016). THE ALL NEW BMW 7 Series. Retrieved from bmw: http://www.bmw.ca/en/home.html

HONDA. (2016). THE POWER OF DREAMS. Retrieved from HONDA : https://www.honda.ca/honda-in-canada