Thanks Everyone!

Hi, everyone,

This is our Reflective Analysis video about our research of Cars brands. In this video, we finalized our research and analysis result in the past 5 weeks. Many interesting facts and data concluded by us, Anas, Zirong and Lingjun. Please enjoy this video and leave some comments.

Thanks again!

Group members:

Anas https://ca.linkedin.com/in/anas-sousi-6b9a04a4


Zirong   https://cn.linkedin.com/in/zirong-cao-596474115

Lingjun https://ca.linkedin.com/in/lingjun-xie-19555991 

Blog Post #7 Content Marketing on Lamborghini

Content Marketing on Lamborghini:

This is a blog about a content marketing plan for Lamborghini, the audience is the high class and wealthy young to early 50's, whom want to enjoy what their money can buy, and acquire such amazing and fast vehicles. My idea is to increase social media usage and posts on all social media platforms to increase the audience that is available to listen to what they got. My goal is to have a very high following on all social media platforms combined by the verified pages that Lamborghini has on every Platform. This is scheduled to begin as soon as possible as there are rumors of a new model dropping this summer, so the bigger the following the better the advertising is for this company. This plan will attack every single social media platform Lamborghini has available. To widen such a huge network of social media accounts, many more posts need to be made, more videos to be edited and more attractive and better ideas need to be established. Certain competitions or promotions and giveaways should be given out to the audience to furthermore expand on the positive effect this plan will have on the marketing of Lamborghini.

Thank you.

Blog Post #6 Ferrari Fan Page

Ferrari Fan Page:

Ferrari has many fan pages all over social media, here are just some of the ones we found.

Facebook: Ferrari

Twitter: Ferrari North Europe

Instagram: Ferrari.automobili

Blog Post #5 Lamborghini Fan Pages

Lamborghini Fan Pages


Lamborghini is known to have many fan pages, some of the most effective ones will be shown in this blog post.

Facebook : Lamborghini Huracan,

Twitter : Lamborghini Club Am

Instagram : Lamborghini_Motorsport

Blog Post #5 Lamborghini Fan Pages

Lamborghini Fan Pages


Lamborghini is known to have many fan pages, some of the most effective ones will be shown in this blog post.

Facebook : Lamborghini Huracan,

Twitter : Lamborghini Club Am

Instagram : Lamborghini_Motorsport

Blog Post #4 Lamborghini VS Ferrari on Youtube

Lamborghini VS Ferrari on YouTube:


The comparison of both the Lamborghini and Ferrari YouTube pages has shown to be quite entertaining and time consuming! The Lambo page would only post once every day or two! Lambo mostly focused on brand advertising and sharing anything from video's about their brand and its promotion. The page did as well follow the 50/50 rule of marketing and promotions. On Lamborghini's recent successful post they acquired 383,966 views On the other hand, Ferrari also had an interesting look on its you tube page.Ferrari would post up to 5 videos a day and sometimes more, all at the same time usually. Ferrari mostly focused on its brand and its promotion but also took a couple of swings at the car industry as a whole. Ferrari also followed the 50/50 rule. On Ferrari's last share they got 7,870 views, which is much lower than its rival. Both car companies where linked to very specific key words such as, Performance, Car, Luxury, Sport. Both these posts where successful because they portrayed a very interesting and catchy item, which is key in attracting attention for both these pages.

Blog Post #3 Lamborghini VS Ferrari on Instagram

Lamborghini VS Ferrari on Instagram


The comparison of both the Lamborghini and Ferrari Instagram pages has shown to be quite interesting! The Lambo page would only post once or twice a day at the most! Lambo mostly focused on brand advertising and sharing anything from video's to pictures about their brand and its promotion. The page did as well follow the 50/50 rule of marketing and promotions. On Lamborghini's recent post they acquired 37,831 Likes and 253 Comments, not too long after the post was shared. On the other hand, Ferrari also had an interesting look on its Instagram page. Ferrari would post up to 5 times a day and sometimes more, keeping a constant feed of great posts. Ferrari mostly focused on its brand and its promotion but also took a couple of swings at the car industry as a whole. Ferrari also followed the 50/50 rule. On Ferrari's last share they got, 12,945 Likes and 78 Comments. Both cars where linked to very specific key words such as, Performance, Car, Luxury, Sport. Both these posts where successful because they portrayed a very interesting and catchy picture or video, which is key in attracting attention for both these pages.

Blog Post #2 Lamborghini VS Ferrari on Twitter

Lamborghini VS Ferrari on Twitter:

The comparisons of these two competitors on twitter turned out to be very interesting. For Lamborghini, they would only post whatever is posted on their Facebook page, it is automatically updated and posted at the same time with the rest of its social media. Lambo tweeted once a day and sometimes twice a day, but such an occasion is rare. Lambo tweeted about it company and showed promotional efforts in advertising any news around Lamborghini as a whole. The brand was seen to follow the 50/50 rule as well. Certain key words were used such as , Cars, Performance, Lamborghini. Their recent successful tweet has 1,400 likes 1,100 shares. Ferrari also had good feedback on social media, they would tweet multiple times a day around, 5-6 times. They would post promotional content and news about the car industry as a whole. Their recent successful post had 255 likes and 80 shares. Both cars where linked to special key words sch as, Car, Sport, Performance, Luxury. Both posts were successful due to them releasing very interesting and catchy news that will pull in a large amount of eyes on the web.

Blog Post #1 Lamborghini VS Ferrari on Facebook

Lamborghini Vs Ferrari on Facebook:

The comparison of both the Lamborghini and Ferrari Facebook pages has shown to be quite interesting! The Lambo page would only post once or twice a day at the most! Lambo mostly focused on brand advertising and sharing anything from video's to pictures about their brand and its promotion. The page did as well follow the 50/50 rule of marketing and promotions. On Lamborghini's recent post they acquired 7,400 Likes, 3,704 Shares and 653 Comments, not too long after the post was shared. On the other hand, Ferrari also had an interesting look on its Facebook page.Ferrari would post up to 5 times a day and sometimes more, keeping a constant feed of great posts. Ferrari mostly focused on its brand and its promotion but also took a couple of swings at the car industry as a whole. Ferrari also followed the 50/50 rule. On Ferrari's last share they got, 3,400  Likes, 181 shares, and 20+ Comments. Both cars where linked to very specific key words such as, Performance, Car, Luxury, Sport. Both these posts where successful because they portrayed
a very interesting and catchy item, which is key in attracting attention for both these pages.