Tuesday 12 April 2016

Thanks Everyone!


Hi, everyone,

This is our Reflective Analysis video about our research of Cars brands. In this video, we finalized our research and analysis result in the past 5 weeks. Many interesting facts and data concluded by us, Anas, Zirong and Lingjun. Please enjoy this video and leave some comments.

Thanks again!

Group members:

Anas https://ca.linkedin.com/in/anas-sousi-6b9a04a4


Zirong   https://cn.linkedin.com/in/zirong-cao-596474115

Lingjun https://ca.linkedin.com/in/lingjun-xie-19555991 

Monday 4 April 2016

Blog post #7 Content marketing campaign idea for BMW by Zirong

Blog post #7 BMW Content marketing campaign idea for BMW

BMW is the brand I choice, my idea is to get everything better.

My audience is the high class income people, the big fans of BMW, small family, young guys.


My goals is looking for adding more than 1000 subscribers on you tube and 2000 followers on Instagram. The time I am planning on launching which are in Christmas and new year because these two times is most important time in a year.

Sunday 3 April 2016

Blog Post #7 – Tesla Content Marketing By Lingjun



Content Marketing campaign idea for Tesla

My idea is to

My audience is the family who has children and pets.

My goals is looking for adding 2000 subscribers on YouTube and 5000 followers on Twitter in one weekend.
I would like to choose the back to school time and the holiday Family Day, because these two time are the best time for gaining families' attention and the great opportunity to promote the product.

Social Strategy:  To make a warm and fragrant family story commercial about our Tesla's model X car to advocate customers to pay attention the global warming and iceberg melting. I would post the commercial only on YouTube channel and post our twitter account in the description area, I'll also made a hashtag trend #savetheearth to invite people to discuss about what Tesla did and will do in helping earth environment sustainable.


The environment topic is easy to gain people's attention because we are living in an earth which is heavily polluted by us and Tesla is very eco-friendly, especially the family with children, as well as Tesla's cars are fit for big families, so I believe this campaign attract, acquire, and engage my audience.

Friday 1 April 2016

Blog post # 6 Honda FAN Pages by Zirong

Blog post # 6 Honda  FAN Pages by Zirong

Where to find?

In the searching, by use the searching keywords like HONDA and fans in Facebook, we can find a variety of fan page. Then we can analysis which is the best one. During the reaching I find out the best two fan pages on Facebook are Honda Fan Club.




Three fan page for HONDA
Facebook: https://www.facebook.com/HondaFanClubs/?fref=ts

Twitter: https://twitter.com/HondaFanClub

Instagram: https://www.instagram.com/honda_civic_fans/