Blog Post #7 – Tesla Content Marketing By Lingjun

Content Marketing campaign idea for Tesla

My idea is to

My audience is the family who has children and pets.

My goals is looking for adding 2000 subscribers on YouTube and 5000 followers on Twitter in one weekend.

I would like to choose the back to school time and the holiday Family Day, because these two time are the best time for gaining families' attention and the great opportunity to promote the product.

Social Strategy:  To make a warm and fragrant family story commercial about our Tesla's model X car to advocate customers to pay attention the global warming and iceberg melting. I would post the commercial only on YouTube channel and post our twitter account in the description area, I'll also made a hashtag trend #savetheearth to invite people to discuss about what Tesla did and will do in helping earth environment sustainable.


The environment topic is easy to gain people's attention because we are living in an earth which is heavily polluted by us and Tesla is very eco-friendly, especially the family with children, as well as Tesla's cars are fit for big families, so I believe this campaign attract, acquire, and engage my audience.

Blog Post #6 – Toyota Fan Pages By Lingjun

Where to find?

In Searching box, by searching keywords like Toyota and Fan in Facebook, we can see lots of fans page, and then if we check the likes of each page we will find the best one. The same method for Tesla and on other social media platforms. So the best fans page on Facebook are Toyota Fan Zone.

Toyota Fan Zone on Facebook

Three Fan Page Links:
Facebook Toyota Fan Zone https://www.facebook.com/toyotafanzone/?ref=br_rs
Twitter: Toyota Fan Zone https://twitter.com/ToyotaFanZone
Instagram:  toyotasuprafans https://www.instagram.com/toyotasuprafans/

In those fan pages, you can find lots of interesting content and images, little games, all different kind of events, interactions with Toyota as well as news about Toyota.

Screenshots of Fan page on Twitter and Instagram:

Toyota Fan Page on Twitter

Toyota Fan Page on Instagram

Blog Post #5 – Tesla's Fan Pages By Lingjun

Where to find?

In Searching box, by searching keywords like Tesla and Fan in Facebook, we can see lots of fans page, and then if we check the likes of each page we will find the best one. The same method for Toyota and on other social media platforms. So the two best fans page on Facebook are Tesla Fans and Toyota Fan Zone.

Fans Page of Tesla

Three fan pages for Tesla 

Facebook: Tesla Fans https://www.facebook.com/teslafanspage/

Twitter: Tesla Canada Fans https://twitter.com/TeslaCanada 

Instagram: teslamotorsfanclub https://www.instagram.com/teslamotorsfanclub/

In those fan pages, you can find lots of interesting content and images, little games, all different kind of events, interactions with Toyota as well as news about Tesla.  

Screenshots of Tesla's fan pages:

Facebook Fan Page of Tesla

Twitter Fan Page of Tesla

Blog Post #4 - Tesla vs Toyota on YouTube By Lingjun

The frequency of posting YouTube Videos

As you can see the screenshots above, Tesla（Click it to see the videos） uploads 2 – 3 videos in a week. However, Toyota’s (Click it to check the video) time of uploading is kind of not certain, sometimes they post 4 videos in one day sometimes just one.

Video content

We also can see, Tesla has two types of contents, the one is customer stories the other is Tesla’s car overviews. But for Toyota, their videos are all about their advertisement and commercials but a little about the industry related event.

Description area

We know about Tesla’s description area normally is about the introduction of their video, sometimes, they also post their website address which links to their event. We also see many keywords, such as Tesla, Model S, Auto show, these are the most frequent appearance. However, in Toyota’s description, they put lots of their social media website links, such as Facebook, Twitter, Instagram as well as their own official website, including many keywords, such as Toyota, cars, trucks, Autos and Vehicles.

Under the observation of two brands, of course, Tesla is doing better than Toyota, they have more views and comments on.  But what the interesting things is, if we compare with the highest view of video recently, Tesla has 23,842 views (Model X goes to New York Fashion Week: Teaser | Tesla Motors x Neiman Marcus)but Toyota has 291,200 views (https://www.youtube.com/watch?v=sNoPV0epfHA). For Toyota, the story of the video makes it successful. For Tesla, the product’s special function makes it successful.

Screenshots:

Tesla's YouTube

Toyota's Youtube

Blog Post #3 – Tesla vs Toyota on Instagram by Lingjun

Tesla Vs Toyota

Post frequency: Normally, Tesla’s Official Instagram account post one image every week, sometimes one post every 3 days. However, Toyota’spost on Instagram is more regular than other social media platform, normally one post every 2 days. (Click the brand to know more information about them)

The content – the same like Facebook Page and Twitter account, but more less than them. For Tesla, they have trade show event, video about Tesla’s performance, Picture of Tesla, Customer stories as well as some images. In most time, Tesla doesn’t use 50/50 rule but sometimes does.  The same as Toyota, they don’t follow the 50/50 rule and they just post their videos/advertising about their products, the auto show about their cars as well as customers stories.

Keywords of Tesla included Tesla, autopilot, GenevaMotorShow, Model X and Model S.

Keywords of Toyota included Toyota, Auto, Cars, GenevaMotorShow, ProaceVerso, ToyotaCHR and Prius.

Why successful - The recent most successful post of Tesla is the one below, more than 20k people like and 281 comments as we see, for the reason, I think Tesla uses the interior view of their newest model to attract followers as well as so many hashtags, they also @ somebody to increase commutation.  

The recent most successful post of Tesla

The successful post of Toyota is the one posted about Tacoma on a Friday afternoon, which gives them 6052 likes and 63 comments. Because of the love of Tacoma from Instagram users, the time of posting which is Friday afternoon as well as the cool picture of Tacoma.

The recent most successful post of Toyota

Screenshots of Tesla’s and Toyota’s last 8 posts on Instagram are followed by the below one.

Tesla's Instagram

Toyota's Instagram

Blog Post #2 – Tesla vs Toyota on Twitter by Lingjun

Tesla Vs Toyota

Who can win this round? Check our research below!

Post frequency: Normally, Tesla’s official Twitter account (click it to Tesla's twitter)posts one tweet per day. However, Toyota’s account posts 5 – 6 tweets per day, sometimes even more, up to 8 tweets!! So, Toyota is more active than Tesla on Twitter.

The content – almost like Facebook page, but more interactive with followers. Tesla has trade show events, videos about Tesla’s performance, Picture of Tesla beautiful cars, Customer stories, dialogues with followers as well as some interesting and funny images. In most time, Tesla doesn’t use 50/50 rule but sometimes does.  However, Toyota, they don’t follow the 50/50 rule but they post tweets including their videos/advertising about their products, the auto show about their cars as well as everyday greetings to followers.

Keywords of Tesla included Tesla, autopilot, GenevaMotorShow, Model X and Model S.

Keywords of Toyota included Toyota, Auto, Cars, GenevaMotorShow, ProaceVerso, ToyotaCHR and Prius.

Why successful - The recent successful post for Tesla is the one below, more than 1364 retweets, 2368 likes and lots of comments which are the most in recently, for the reason, I think Tesla uses the Autopilot which is the newest feature and high-technology really attract people.

Tesla's recent most successful tweet

On the contrary, Toyota’s successful post is only 12 retweets and 28 likes, actually it’s not successful for all their tweets, the reason why it is more successful than others, I think, is because they @ somebody else which causes the interaction with other users’ reaction to communicate with them.

Toyota's recent most successful tweet 

Screenshots of Tesla’s and Toyota’s last 25 tweets are followed by the below one.

Tesla's recent 25 tweets

Toyota's recent 25 tweets

Blog Post #1 – Tesla vs Toyota on Facebook by Lingjun

Tesla vs Toyota on Facebook by Lingjun
Tesla Vs Toyota (click brand name to check each brand's official website)

Which one is better?

Post frequency - Normally, Tesla’s Official Facebook takes one post per day, sometimes one post every two days. However, Toyota sometimes doesn’t the same like Tesla’s, one post per day, but in February, they only post two posts, 3 posts in Jan, 2 in Dec, so Toyota’s post schedule is not fixed.

The content – For Tesla, they have trade show event, video about Tesla’s performance, Picture of Tesla, Customer stories as well as some images. In most time, Tesla doesn’t use 50/50 rule but sometimes does. For Toyota, they don’t follow the 50/50 rule but they just post their videos/advertising about their products, the auto show about their cars as well as customers stories.

Keywords of Toyota included Toyota, Auto, Cars and Primus. 
Keywords of Tesla included Tesla, autopilot, Model X and Model S.

Why successful - Tesla has a way more likes and shares than Toyota’s. The recent successful post for Tesla is the one below, more than 11000 people like it, 712 shares and 185 comments which are the most in recently, for the reason, I think Tesla uses the dog which is adorable and cute which attract many people and it is special for a car brand. The successful post of Toyota is Toyota Prius video one which was post on January 14th, it has 6.2M viewers, 42K likes and 14,764 shares, the reason why they so successful, I think it is the introduction video of its new car which is a high quality advertisement.

Tesla's successful Facebook Post

Toyota's successful Facebook Post

Screenshots of Tesla’s and Toyota’s last 25 posts are followed by the below one.

Tesla Capture 2

Tesla Capture 1

Tesla Capture 3

 

Tesla Capture 4

Toyota Capture 2

Toyota Capture 1

Toyota Capture 3

Toyota Capture 4