The comparisons of these two competitors on twitter turned out to be very interesting. For Lamborghini, they would only post whatever is posted on their Facebook page, it is automatically updated and posted at the same time with the rest of its social media. Lambo tweeted once a day and sometimes twice a day, but such an occasion is rare. Lambo tweeted about it company and showed promotional efforts in advertising any news around Lamborghini as a whole. The brand was seen to follow the 50/50 rule as well. Certain key words were used such as , Cars, Performance, Lamborghini. Their recent successful tweet has 1,400 likes 1,100 shares. Ferrari also had good feedback on social media, they would tweet multiple times a day around, 5-6 times. They would post promotional content and news about the car industry as a whole. Their recent successful post had 255 likes and 80 shares. Both cars where linked to special key words sch as, Car, Sport, Performance, Luxury. Both posts were successful due to them releasing very interesting and catchy news that will pull in a large amount of eyes on the web.
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