Wednesday 16 March 2016

Blog post #1- BMW vs Honda on Facebook BY ZIRONG

Blog post #1- BMW vs Honda on Facebook

How often does BMW and Honda post? Normally, BMW posts two post every day in Facebook, sometime they posted more than two or three. Moreover, HONDA post every day of the week in Facebook.

The content, for the BMW they have the information about industry related event, the video of the car performance, and show us about the future car and the unique design. Some of the content provide how the car is fuel consumption with this high performance car. By the way BMW they use 50/50 rule when they post. For Honda they are post are lot less than BMW they post only a few post in a month, but during to the post they have more thing about the promotion and remind the important day in a years. They will use one post to show up the discounts and provide the coupons to the customers, they are post also include images and infographics, and so on. By the way they didn’t use 50/50 rule during the post.

Keywords sentences BMW: BMW, FUTURE CAR, PERFORM, TURBO ENGINE.

Keywords sentences HONDA: HONDA, DESIGN, CIVIC .

The most successful recent post with BMW is about the future car showing up, and the BMW group 100th birthday celebrations. This post got 6.2k liked and got more than 500 shares. The most successful recent post with HONDA is about the Detroit AUTO show. This post has 111k view and 2k people liked and more than 800 shares, and almost 1000 comments. I think these two posts were so successful because it can attract the attention of others and so many people liked these posts. Moreover, these posts are relate to they own brand.

Screen captures of BMW

Screen captures of Honda

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