Blog post #7 Content marketing campaign idea for BMW by Zirong

Blog post #7 BMW Content marketing campaign idea for BMW

BMW is the brand I choice, my idea is to get everything better.

My audience is the high class income people, the big fans of BMW, small family, young guys.

My goals is looking for adding more than 1000 subscribers on you tube and 2000 followers on Instagram. The time I am planning on launching which are in Christmas and new year because these two times is most important time in a year.

Blog Post #6 – Toyota Fan Pages By Lingjun

Where to find?

In Searching box, by searching keywords like Toyota and Fan in Facebook, we can see lots of fans page, and then if we check the likes of each page we will find the best one. The same method for Tesla and on other social media platforms. So the best fans page on Facebook are Toyota Fan Zone.

Toyota Fan Zone on Facebook

Three Fan Page Links:
Facebook Toyota Fan Zone https://www.facebook.com/toyotafanzone/?ref=br_rs
Twitter: Toyota Fan Zone https://twitter.com/ToyotaFanZone
Instagram:  toyotasuprafans https://www.instagram.com/toyotasuprafans/

In those fan pages, you can find lots of interesting content and images, little games, all different kind of events, interactions with Toyota as well as news about Toyota.

Screenshots of Fan page on Twitter and Instagram:

Toyota Fan Page on Twitter

Toyota Fan Page on Instagram

Blog Post #4 –BMW vs Honda on YouTube BY ZIRONG

                                       Blog Post #4 –BMW vs Honda on YouTube

How often does BMW and Honda post? Normally, BMW posts almost once a week, sometime they posted less than once a week on YouTube. However, HONDA post around three times a week in the YouTube.

The video content, for the BMW they have the information about industry related event, the video of the car performance, and show us about the future car and the unique design. Some of the content video provide how much power with this high performance car. By the way BMW they use 50/50 rule when they post. For Honda they are post are more than BMW they post only a few post in a month, but during to the post they have more thing about the promotion and remind the important day in a years. During the video show that how the Honda car can drive in anywhere. By the way they didn’t use 50/50 rule during the post.

Keywords sentences BMW: BMW, FUTURE CAR, PERFORME POWER

Keywords sentences HONDA: HONDA, DESIGN, CIVIC SUV

The most successful recent post with BMW is about the future car showing up, and the BMW group 100^th birthday celebrations. This post got 456,743 views and got so many comments. The most successful recent post with HONDA is about the new CIVIC is coming out. This post has 3467 views and almost 140 comments. I think these two posts were so successful because it can attract the attention of others and so many people liked these posts. Moreover, these posts are relate to they own brand.

Blog Post #4 - Tesla vs Toyota on YouTube By Lingjun

The frequency of posting YouTube Videos

As you can see the screenshots above, Tesla（Click it to see the videos） uploads 2 – 3 videos in a week. However, Toyota’s (Click it to check the video) time of uploading is kind of not certain, sometimes they post 4 videos in one day sometimes just one.

Video content

We also can see, Tesla has two types of contents, the one is customer stories the other is Tesla’s car overviews. But for Toyota, their videos are all about their advertisement and commercials but a little about the industry related event.

Description area

We know about Tesla’s description area normally is about the introduction of their video, sometimes, they also post their website address which links to their event. We also see many keywords, such as Tesla, Model S, Auto show, these are the most frequent appearance. However, in Toyota’s description, they put lots of their social media website links, such as Facebook, Twitter, Instagram as well as their own official website, including many keywords, such as Toyota, cars, trucks, Autos and Vehicles.

Under the observation of two brands, of course, Tesla is doing better than Toyota, they have more views and comments on.  But what the interesting things is, if we compare with the highest view of video recently, Tesla has 23,842 views (Model X goes to New York Fashion Week: Teaser | Tesla Motors x Neiman Marcus)but Toyota has 291,200 views (https://www.youtube.com/watch?v=sNoPV0epfHA). For Toyota, the story of the video makes it successful. For Tesla, the product’s special function makes it successful.

Screenshots:

Tesla's YouTube

Toyota's Youtube

Blog Post #3 –BMW vs Honda on our team’s chosen from Instagram by Zirong

Blog Post #3 –BMW vs Honda on our team’s chosen from Instagram

How often does BMW andHonda post? Normally, BMW posts almost every day a week, sometime they posted more than two or three on Instagram. However, HONDA post around five times a week in the Instagram.

The content, for the BMW they have the information about industry related event, the video of the car performance, and show us about the future car and the unique design. Some of the content provide how the car is fuel consumption with this high performance car. By the way BMW they use 50/50 rule when they post. For Honda they are post are lot less than BMW they post only a few post in a month, but during to the post they have more thing about the promotion and remind the important day in a years. They will use one post to show up the discounts and provide the coupons to the customers, they are post also include image and so on. By the way they didn’t use 50/50 rule during the post.

Keywords sentences BMW: BMW, FUTURE CAR, PERFORME

Keywords sentences HONDA: HONDA, DESIGN, CIVIC

The most successful recent post with BMW is about the future car showing up, and the BMW group 100^th birthday celebrations. This post got 124k liked and got more than 2000 comments. The most successful recent post with HONDA is about the Detroit AUTO show (the new CIVIC is coming out). This post has 13k people liked and more than 80 shares, and almost 140 comments. I think these two posts were so successful because it can attract the attention of others and so many people liked these posts. Moreover, these posts are relate to they own brand. 

Blog Post #3 – Tesla vs Toyota on Instagram by Lingjun

Tesla Vs Toyota

Post frequency: Normally, Tesla’s Official Instagram account post one image every week, sometimes one post every 3 days. However, Toyota’spost on Instagram is more regular than other social media platform, normally one post every 2 days. (Click the brand to know more information about them)

The content – the same like Facebook Page and Twitter account, but more less than them. For Tesla, they have trade show event, video about Tesla’s performance, Picture of Tesla, Customer stories as well as some images. In most time, Tesla doesn’t use 50/50 rule but sometimes does.  The same as Toyota, they don’t follow the 50/50 rule and they just post their videos/advertising about their products, the auto show about their cars as well as customers stories.

Keywords of Tesla included Tesla, autopilot, GenevaMotorShow, Model X and Model S.

Keywords of Toyota included Toyota, Auto, Cars, GenevaMotorShow, ProaceVerso, ToyotaCHR and Prius.

Why successful - The recent most successful post of Tesla is the one below, more than 20k people like and 281 comments as we see, for the reason, I think Tesla uses the interior view of their newest model to attract followers as well as so many hashtags, they also @ somebody to increase commutation.  

The recent most successful post of Tesla

The successful post of Toyota is the one posted about Tacoma on a Friday afternoon, which gives them 6052 likes and 63 comments. Because of the love of Tacoma from Instagram users, the time of posting which is Friday afternoon as well as the cool picture of Tacoma.

The recent most successful post of Toyota

Screenshots of Tesla’s and Toyota’s last 8 posts on Instagram are followed by the below one.

Tesla's Instagram

Toyota's Instagram

“Tesla vs Toyota. Which Brand Optimizes For ”Vehicles, Cars”

Hi, everyone, welcome to our blog!

We have analyzed some brands of cars, you will see some SEO analysis about different car brands in the next few post! 

Please leave a comment below that we can know your idea about our work! Enjoy!

This is our second post which is posted by Lingjun.

The Car Company- an SEO Analysis of two Brands.

Introduction

Written by:  Lingjun Xie

“Tesla vs Toyota. Which Brand Optimizes For ”Vehicles, Cars”

SEO is an important consideration for marketers because marketers want customers to know their Facebook, twitter and website, as well as to be visible.  In the automobile industry, Toyota and Tesla are the leading company.  They using keyword sentences throughout their sites like “All Wheel Drive”. Tesla is in the quest of the All-Wheel Drive as their main brand image. Both sites Tesla and Lancôme did a great job on their SEO. The objective is to determine which of the two sites when compared has a stronger SEO.

Main Analysis Report:

SEO Considerations	Tesla	Toyota
Screenshots	(Tesla, 2016)	(Toyota, 2016)
URL:	https://www.teslamotors.com/	http://www.toyota.ca/cgi-bin/WebObjects/WWW.woa/wa/vp?vp=Home&language=english
Keywords used on each site:	Vehicle, Car, SUV,	Vehicles, Cars, SUVs
Frequency of Keywords:	Vehicle: 4 times Car: 13 times SUV: 2 times	Vehicle: 103 times Car: 11 times SUV: 3 times
Locations of keywords:	Vehicle: 43, 44, 49… Car: 295,296,297… SUV: 43,44	Vehicle: 17, 27, 28… Car: 7, 89,106,107… SUV: 89, 7…
Keywords in URL:	Tesla, motors	Toyota
<title>	Tesla Motors | Premium Electric Vehicles	Toyota Canada - Cars, Minivans, Hybrids, Crossovers, SUVs and Pickup Trucks
<meta name="description" content=“”/>	Tesla designs and manufactures premium electric vehicles. Tesla currently produces the Model S sedan and the Model X SUV crossover.	Toyota.ca offers you the latest information on Toyota models, hybrids, pricing, deals, parts and service, used vehicles, and Toyota's environmental commitment in Canada.
<meta name="keywords" content=""/>	Tesla, Motors, Electric, EV, Tesla Motors, Roadster, Roadster Sport, Model S, Model X, Model 3, Supercharger, All Wheel Drive, Dual Motor, Vehicle, Car, SUV, Sedan, P85, P85D, News, Updates, Elon Musk, Price, Careers, Jobs, Charging, Battery, Gigafactory, Autopilot	Toyota, hybrids, Used Vehicles, New Cars, Pickup Trucks, SUVs, Hybrids and Crossovers
Site upload speed:	Normal	Fast
Quality of written content:	Very Clear, many details and images in it.	Not many details and images, but simple.
Quality of Visual Content:	Very High	High
Alt Text used:	None / (They are just different language of home pages)	Toyota Canada - New Cars, Pickup Trucks, SUVs, Hybrids and Crossovers
Captions used:	Autopilot Automatic steering, speed, lane changing and parking	#AllNewPrius, TODAY.TOMORROW.TOYOTA
Quality of Layout:	Very High (May not fit for ordinary performance of a computer)	Normal
Call-to-action:	Very Clear, on the home page, a very obvious red bar	Not very clear, because you have to choose the type of the car and build it by yourself then you can order it.
Anchor Text:	Request a Call	Star Safety SystemTM
Mobile Friendly:	No	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Only in the “Support” page https://www.facebook.com/teslamotors https://twitter.com/TeslaMotors https://plus.google.com/+TeslaMotors/posts	In the home page, almost every page https://www.facebook.com/toyotacanada https://twitter.com/toyotacanada https://www.youtube.com/user/ToyotaCanada
SERP ranking results when using keywords from this table:	Tesla Roadster – 1st Page Rank 7, behind Lambo	Hybrids Cars, 2nd Page Rank 1, but first in Ad and News of Google.

 

Summary:

Tesla’s strengths are its use of keywords. Lancôme strengths are its use of social media. The keyword sentences Electric are found in Tesla. Other observations are that Tesla looks like more advanced, because they are new and they don’t have many types of cars. When searching for content using the keywords: Vehicles Cars SUVs, Toyota ranked higher. When searching for content using the keywords:  Electric Cars, Autopilot, Tesla ranked higher than Toyota. The two sites have this in common: Vehicles, Cars, SUVs, but they are different in that electric cars, charging cars and so on.

Conclusion:

In the automobile industry, Tesla and Toyota are both leading companies in their unique areas.  Using keyword sentences throughout their sites like “Vehicles, Cars and SUVs”. Even though, Toyota website is not perfect but it has high efficiency. In my opinion the overall winner of this SEO Search analysis is Toyota.

APA Citations:

Teslamotors.com,. (2016). Tesla Motors Canada | Premium Electric Vehicles. Retrieved 15 February 2016, from https://www.teslamotors.com/en_CA

Toyota Canada,. (2016). Toyota.ca. Retrieved 15 February 2016, from http://www.toyota.ca/cgi-bin/WebObjects/WWW.woa/37/wa/vp?vp=Home&wosid=2OUt9gydeoOy66EQbPppbg&language=english