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| Who can win this round? Check our research below! |
Post frequency: Normally, Tesla’s official Twitter account (click it to Tesla's twitter)posts
one tweet per day. However, Toyota’s account posts 5 – 6 tweets per day,
sometimes even more, up to 8 tweets!! So, Toyota is more active than Tesla on Twitter.
The content – almost like Facebook page, but more
interactive with followers. Tesla has trade show events, videos about Tesla’s
performance, Picture of Tesla beautiful cars, Customer stories, dialogues with
followers as well as some interesting and funny images. In most time, Tesla
doesn’t use 50/50 rule but sometimes does.
However, Toyota, they don’t follow the 50/50 rule but they post tweets
including their videos/advertising about their products, the auto show about
their cars as well as everyday greetings to followers.
Keywords of Tesla included Tesla, autopilot, GenevaMotorShow,
Model X and Model S.
Keywords of Toyota included Toyota, Auto, Cars, GenevaMotorShow,
ProaceVerso, ToyotaCHR and Prius.
Why successful - The recent successful post for Tesla is the
one below, more than 1364 retweets, 2368 likes and lots of comments which are
the most in recently, for the reason, I think Tesla uses the Autopilot which is
the newest feature and high-technology really attract people.
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| Tesla's recent most successful tweet |
On the contrary, Toyota’s successful post is only 12
retweets and 28 likes, actually it’s not successful for all their tweets, the
reason why it is more successful than others, I think, is because they @ somebody else which
causes the interaction with other users’ reaction to communicate with them.
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| Toyota's recent most successful tweet |
Screenshots of Tesla’s and Toyota’s last 25 tweets are
followed by the below one.
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| Tesla's recent 25 tweets |
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| Toyota's recent 25 tweets |
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