“BMW vs HONDA. Which Brand Optimizes For ”Vehicles, Cars”

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The Ultimate Mascara Company- an SEO Analysis of two Brands.

Written by:  zirong cao

“BMW vs HONDA. Which Brand Optimizes For luxury reinvented?”

 

Introduction

SEO is an important consideration for marketers because it is a search engine can let people easy to fine an information.  In the car industry, BMW and HONDA are the two brands what I find.  BMW using keyword sentences throughout their sites like “luxury reinvented”. HONDA In the quest of the a family room in a wheels. Both sites BMW and HONDA did a great job on their SEO. The objective is to determine which of the two sites when compared has a stronger SEO.

Screen Captures of both home pages:

SEO Considerations	BMW	HONDA
URL:	http://www.bmw.ca/en/home.html	https://www.honda.ca/automotive#
Keywords used on each site:	luxury reinvented	A family room in a wheels.
Frequency of Keywords:	Vehicle 44, Car 381, luxury 22	Honda 201 Vehicle 24 Model 200
Locations of keywords:	Vehicle 12  912 Car  03 10 Luxury  12 1209	Honda 11,520 Vehicle 112, 430 Model 22, 530
Keywords in URL:	BMW	Honda
<title>	Luxury Reinvented	Honda Canada - Cars, Minivans, Hybrids, Crossovers, SUVs and Pickup Trucks
<meta name="description" content=“”/>	The BMW 7 Series Sedan. Luxury Reinvented	"Site web des automobiles Honda pour tous les automobiles, camions, hybrids.
<meta name="keywords" content=""/>	7, Series, Sedan, design, innovative, functionality, driving, dynamics, comfort, wellbeing, engines, equipment, efficiency, images, videos, technical, data	Véhicules neufs Honda, véhicules Honda, camions Honda, hybrides Honda, nouveaux modèles Honda, modèles Honda, prix Honda
Site upload speed:	Fast	Fast
Quality of written content:	Very details to descript	Simple and clear
Quality of Visual Content:	Very high	High
Alt Text used:	None	None
Captions used:	Automatic steering, speed, lane changing and parking luxury	A family room in a wheels.
Quality of Layout:	Normal	Normal
Call-to-action:	Very clear on the first page	This span was added so that I could control the z-index on the text inside the anchor. Allowing it to be shown above the white background
Anchor Text:	The ultimate driving experience	The power of dreams
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	yes
Links to Social Media:	http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.bmw.ca%2Fen%2Fhome.html	href="http://www.youtube.com/user/hondacanada" target="_blank"><img
SERP ranking results when using keywords from this table:	Luxury	car

 

Summary:

BMW strengths are its use of keyword.  HONDA strengths are its use of KEYWORD AND social media.The keyword sentences vehicle and luxury are found in BMW.  Other observations are that BMW is more luxury. When searching for content using the keywords: CAR SUV LUXURY. BMW ranked higher.   When searching for content using the keywords:  car electric car HONDA ranked higher.  The two sites have this in common Vehicle, Car, SUV but they are different in that BMW the price is higher.

Conclusion:

In the automobile industry, BMW and HONDA are both leading companies in the unique areas .Using keyword sentences throughout their sites like “Vehicle, Car, luxury” In my opinion the overall winner of this SEO Search analysis is HONDA.

APA Citations:

(BMW, 2016) (HONDA, 2016)

References

BMW. (2016). THE ALL NEW BMW 7 Series. Retrieved from bmw: http://www.bmw.ca/en/home.html

HONDA. (2016). THE POWER OF DREAMS. Retrieved from HONDA : https://www.honda.ca/honda-in-canada