Hi, everyone, welcome to our blog!
We have analyzed some brands of cars, you will see some SEO analysis about different car brands in the next few post!
Please leave a comment below that we can know your idea about our work! Enjoy!
This is our second post which is posted by Lingjun.
Written by: Lingjun Xie
“Tesla vs Toyota. Which Brand Optimizes For ”Vehicles, Cars”
SEO is an important consideration for marketers because marketers want customers to know their Facebook, twitter and website, as well as to be visible. In the automobile industry, Toyota and Tesla are the leading company. They using keyword sentences throughout their sites like “All Wheel Drive”. Tesla is in the quest of the All-Wheel Drive as their main brand image. Both sites Tesla and Lancôme did a great job on their SEO. The objective is to determine which of the two sites when compared has a stronger SEO.
Summary:
Conclusion:
APA Citations:
The Car Company- an SEO Analysis of two Brands.
Introduction
Written by: Lingjun Xie
“Tesla vs Toyota. Which Brand Optimizes For ”Vehicles, Cars”
SEO is an important consideration for marketers because marketers want customers to know their Facebook, twitter and website, as well as to be visible. In the automobile industry, Toyota and Tesla are the leading company. They using keyword sentences throughout their sites like “All Wheel Drive”. Tesla is in the quest of the All-Wheel Drive as their main brand image. Both sites Tesla and Lancôme did a great job on their SEO. The objective is to determine which of the two sites when compared has a stronger SEO.
Main Analysis Report:
| SEO Considerations |
Tesla
|
Toyota
|
||||
| Screenshots |
|
|
||||
Keywords used on each site:
|
Vehicle, Car, SUV,
|
Vehicles, Cars, SUVs
|
||||
Frequency of Keywords:
|
Vehicle: 4 times
Car: 13 times
SUV: 2 times
|
Vehicle: 103 times
Car: 11 times
SUV: 3 times
|
||||
Locations of keywords:
|
Vehicle: 43, 44, 49…
Car: 295,296,297…
SUV: 43,44
|
Vehicle: 17, 27, 28…
Car: 7, 89,106,107…
SUV: 89, 7…
|
||||
Keywords in URL:
|
Tesla, motors
|
Toyota
|
||||
<title>
|
Tesla Motors | Premium Electric Vehicles
|
Toyota Canada - Cars, Minivans, Hybrids, Crossovers, SUVs and Pickup
Trucks
|
||||
<meta name="description"
content=“”/>
|
Tesla designs and manufactures premium electric vehicles. Tesla
currently produces the Model S sedan and the Model X SUV crossover.
|
Toyota.ca offers you
the latest information on Toyota models, hybrids, pricing, deals, parts and
service, used vehicles, and Toyota's environmental commitment in Canada.
|
||||
<meta name="keywords"
content=""/>
|
Tesla, Motors, Electric, EV, Tesla Motors, Roadster, Roadster Sport,
Model S, Model X, Model 3, Supercharger, All Wheel Drive, Dual Motor,
Vehicle, Car, SUV, Sedan, P85, P85D, News, Updates, Elon Musk, Price,
Careers, Jobs, Charging, Battery, Gigafactory, Autopilot
|
Toyota, hybrids, Used Vehicles, New Cars, Pickup Trucks, SUVs, Hybrids and Crossovers |
||||
Site upload speed:
|
Normal
|
Fast
|
||||
Quality of written content:
|
Very Clear, many details and images in it.
|
Not many details and images, but simple.
|
||||
Quality of Visual Content:
|
Very High
|
High
|
||||
Alt Text used:
|
None / (They are just different language of home pages)
|
Toyota Canada - New Cars, Pickup Trucks, SUVs, Hybrids and Crossovers
|
||||
Captions used:
|
Autopilot
Automatic steering, speed, lane
changing and parking
|
#AllNewPrius, TODAY.TOMORROW.TOYOTA
|
||||
Quality of Layout:
|
Very High (May not fit for ordinary performance of a computer)
|
Normal
|
||||
Call-to-action:
|
Very Clear, on the home page, a very obvious red bar
|
Not very clear, because you have to choose the type of the car and
build it by yourself then you can order it.
|
||||
Anchor Text:
|
Request a Call
|
Star Safety SystemTM
|
||||
Mobile Friendly:
|
No
|
Yes
|
||||
Content is “shareable”:
|
Yes
|
Yes
|
||||
Links to Social Media:
|
Only in the “Support” page
|
|
||||
SERP ranking results when using keywords from this
table:
|
Tesla Roadster – 1st Page Rank 7, behind Lambo
|
Hybrids Cars, 2nd Page Rank 1, but first in Ad and News of
Google.
|
Summary:
Tesla’s
strengths are its use of keywords. Lancôme strengths are its use of social media.
The keyword sentences Electric are found in Tesla. Other observations are that
Tesla looks like more advanced, because they are new and they don’t have many
types of cars. When searching for content using the keywords: Vehicles Cars
SUVs, Toyota ranked higher. When searching for content using the keywords: Electric Cars, Autopilot, Tesla ranked higher than Toyota. The
two sites have this in common: Vehicles, Cars, SUVs, but they are different in
that electric cars, charging cars and so on.
Conclusion:
In the automobile
industry, Tesla and Toyota are both leading companies in their unique areas. Using keyword sentences throughout their
sites like “Vehicles, Cars and SUVs”. Even though,
Toyota website is not perfect but it has high efficiency. In my opinion the
overall winner of this SEO Search analysis is Toyota.
APA Citations:
Teslamotors.com,. (2016). Tesla
Motors Canada | Premium Electric Vehicles. Retrieved 15 February 2016, from https://www.teslamotors.com/en_CA
Toyota
Canada,. (2016). Toyota.ca. Retrieved 15 February 2016, from http://www.toyota.ca/cgi-bin/WebObjects/WWW.woa/37/wa/vp?vp=Home&wosid=2OUt9gydeoOy66EQbPppbg&language=english
I can see each site has its own advantages. And i did a research about this two top brands for my study of getting the best car. I've read car reviews at Canadian Black Book and it helps me more understand the each car features.
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