The frequency of posting
YouTube Videos
As you can see the
screenshots above, Tesla（Click it to see the videos） uploads 2 – 3 videos in a week. However, Toyota’s (Click it to check the video) time
of uploading is kind of not certain, sometimes they post 4 videos in one day
sometimes just one.
Video
content
We also can
see, Tesla has two types of contents, the one is customer stories the other is
Tesla’s car overviews. But for Toyota, their videos are all about their
advertisement and commercials but a little about the industry related event.
Description
area
We know
about Tesla’s description area normally is about the introduction of their
video, sometimes, they also post their website address which links to their
event. We also see many keywords, such as Tesla, Model S, Auto show, these are
the most frequent appearance. However, in Toyota’s description, they put lots
of their social media website links, such as Facebook, Twitter, Instagram as
well as their own official website, including many keywords, such as Toyota,
cars, trucks, Autos and Vehicles.
Under the
observation of two brands, of course, Tesla is doing better than Toyota, they
have more views and comments on. But what
the interesting things is, if we compare with the highest view of video recently,
Tesla has 23,842 views (Model X goes to New York Fashion Week: Teaser | Tesla Motors x Neiman Marcus)but Toyota has 291,200 views (https://www.youtube.com/watch?v=sNoPV0epfHA). For Toyota, the story of
the video makes it successful. For Tesla, the product’s special function makes
it successful.
Screenshots:
 |
| Tesla's YouTube |
 |
| Toyota's Youtube |
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