Post frequency: Normally, Tesla’s Official Instagram account
post one image every week, sometimes one post every 3 days. However, Toyota’spost on Instagram is more regular than other social media platform, normally one
post every 2 days. (Click the brand to know more information about them)
The content – the same like Facebook Page and Twitter
account, but more less than them. For Tesla, they have trade show event, video
about Tesla’s performance, Picture of Tesla, Customer stories as well as some
images. In most time, Tesla doesn’t use 50/50 rule but sometimes does. The same as Toyota, they don’t follow the
50/50 rule and they just post their videos/advertising about their products,
the auto show about their cars as well as customers stories.
Keywords of Tesla included Tesla, autopilot, GenevaMotorShow,
Model X and Model S.
Keywords of Toyota included Toyota, Auto, Cars, GenevaMotorShow,
ProaceVerso, ToyotaCHR and Prius.
Why successful - The recent most successful post of Tesla is
the one below, more than 20k people like and 281 comments as we see, for the
reason, I think Tesla uses the interior view of their newest model to attract
followers as well as so many hashtags, they also @ somebody to increase commutation.
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| The recent most successful post of Tesla |
The successful post of Toyota is the one
posted about Tacoma on a Friday afternoon, which gives them 6052 likes and 63
comments. Because of the love of Tacoma from Instagram users, the time of
posting which is Friday afternoon as well as the cool picture of Tacoma.
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| The recent most successful post of Toyota |
Screenshots of Tesla’s and Toyota’s last 8 posts on
Instagram are followed by the below one.
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| Tesla's Instagram |
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| Toyota's Instagram |
Great analysis of the two brands
ReplyDeleteGreat analysis of the two brands
ReplyDeleteThanks!
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