Thanks Everyone!

Hi, everyone,

This is our Reflective Analysis video about our research of Cars brands. In this video, we finalized our research and analysis result in the past 5 weeks. Many interesting facts and data concluded by us, Anas, Zirong and Lingjun. Please enjoy this video and leave some comments.

Thanks again!

Group members:

Anas https://ca.linkedin.com/in/anas-sousi-6b9a04a4


Zirong   https://cn.linkedin.com/in/zirong-cao-596474115

Lingjun https://ca.linkedin.com/in/lingjun-xie-19555991 

Blog post #7 Content marketing campaign idea for BMW by Zirong

Blog post #7 BMW Content marketing campaign idea for BMW

BMW is the brand I choice, my idea is to get everything better.

My audience is the high class income people, the big fans of BMW, small family, young guys.

My goals is looking for adding more than 1000 subscribers on you tube and 2000 followers on Instagram. The time I am planning on launching which are in Christmas and new year because these two times is most important time in a year.

Blog Post #7 – Tesla Content Marketing By Lingjun

Content Marketing campaign idea for Tesla

My idea is to

My audience is the family who has children and pets.

My goals is looking for adding 2000 subscribers on YouTube and 5000 followers on Twitter in one weekend.

I would like to choose the back to school time and the holiday Family Day, because these two time are the best time for gaining families' attention and the great opportunity to promote the product.

Social Strategy:  To make a warm and fragrant family story commercial about our Tesla's model X car to advocate customers to pay attention the global warming and iceberg melting. I would post the commercial only on YouTube channel and post our twitter account in the description area, I'll also made a hashtag trend #savetheearth to invite people to discuss about what Tesla did and will do in helping earth environment sustainable.


The environment topic is easy to gain people's attention because we are living in an earth which is heavily polluted by us and Tesla is very eco-friendly, especially the family with children, as well as Tesla's cars are fit for big families, so I believe this campaign attract, acquire, and engage my audience.

Blog post # 6 Honda FAN Pages by Zirong

Blog post # 6 Honda  FAN Pages by Zirong

Where to find?

In the searching, by use the searching keywords like HONDA and fans in Facebook, we can find a variety of fan page. Then we can analysis which is the best one. During the reaching I find out the best two fan pages on Facebook are Honda Fan Club.

Three fan page for HONDA

Facebook: https://www.facebook.com/HondaFanClubs/?fref=ts

Twitter: https://twitter.com/HondaFanClub

Instagram: https://www.instagram.com/honda_civic_fans/

Blog Post #6 – Toyota Fan Pages By Lingjun

Where to find?

In Searching box, by searching keywords like Toyota and Fan in Facebook, we can see lots of fans page, and then if we check the likes of each page we will find the best one. The same method for Tesla and on other social media platforms. So the best fans page on Facebook are Toyota Fan Zone.

Toyota Fan Zone on Facebook

Three Fan Page Links:
Facebook Toyota Fan Zone https://www.facebook.com/toyotafanzone/?ref=br_rs
Twitter: Toyota Fan Zone https://twitter.com/ToyotaFanZone
Instagram:  toyotasuprafans https://www.instagram.com/toyotasuprafans/

In those fan pages, you can find lots of interesting content and images, little games, all different kind of events, interactions with Toyota as well as news about Toyota.

Screenshots of Fan page on Twitter and Instagram:

Toyota Fan Page on Twitter

Toyota Fan Page on Instagram

Blog post # 5 BMW FAN Pages by Zirong

Blog post # 5 BMW FAN Pages by Zirong

Where to find?

    In the searching, by use the searching keywords like BMW and fan in Facebook, we can find a variety of fan page. Then we can analysis which is the best one. During the reaching I find out the best two fan pages on Facebook are BMW///POWER Fans and B-M-W.

screen capture of BMW fans page

Three fans page of BMW :

Facebook :https://www.facebook.com/BmwPowerFansOfficial/

twitter :https://twitter.com/BMWfanbase

Instagram: https://www.instagram.com/bmw__fans/

Blog Post #5 – Tesla's Fan Pages By Lingjun

Where to find?

In Searching box, by searching keywords like Tesla and Fan in Facebook, we can see lots of fans page, and then if we check the likes of each page we will find the best one. The same method for Toyota and on other social media platforms. So the two best fans page on Facebook are Tesla Fans and Toyota Fan Zone.

Fans Page of Tesla

Three fan pages for Tesla 

Facebook: Tesla Fans https://www.facebook.com/teslafanspage/

Twitter: Tesla Canada Fans https://twitter.com/TeslaCanada 

Instagram: teslamotorsfanclub https://www.instagram.com/teslamotorsfanclub/

In those fan pages, you can find lots of interesting content and images, little games, all different kind of events, interactions with Toyota as well as news about Tesla.  

Screenshots of Tesla's fan pages:

Facebook Fan Page of Tesla

Twitter Fan Page of Tesla

Blog Post #4 –BMW vs Honda on YouTube BY ZIRONG

                                       Blog Post #4 –BMW vs Honda on YouTube

How often does BMW and Honda post? Normally, BMW posts almost once a week, sometime they posted less than once a week on YouTube. However, HONDA post around three times a week in the YouTube.

The video content, for the BMW they have the information about industry related event, the video of the car performance, and show us about the future car and the unique design. Some of the content video provide how much power with this high performance car. By the way BMW they use 50/50 rule when they post. For Honda they are post are more than BMW they post only a few post in a month, but during to the post they have more thing about the promotion and remind the important day in a years. During the video show that how the Honda car can drive in anywhere. By the way they didn’t use 50/50 rule during the post.

Keywords sentences BMW: BMW, FUTURE CAR, PERFORME POWER

Keywords sentences HONDA: HONDA, DESIGN, CIVIC SUV

The most successful recent post with BMW is about the future car showing up, and the BMW group 100^th birthday celebrations. This post got 456,743 views and got so many comments. The most successful recent post with HONDA is about the new CIVIC is coming out. This post has 3467 views and almost 140 comments. I think these two posts were so successful because it can attract the attention of others and so many people liked these posts. Moreover, these posts are relate to they own brand.

Blog Post #4 - Tesla vs Toyota on YouTube By Lingjun

The frequency of posting YouTube Videos

As you can see the screenshots above, Tesla（Click it to see the videos） uploads 2 – 3 videos in a week. However, Toyota’s (Click it to check the video) time of uploading is kind of not certain, sometimes they post 4 videos in one day sometimes just one.

Video content

We also can see, Tesla has two types of contents, the one is customer stories the other is Tesla’s car overviews. But for Toyota, their videos are all about their advertisement and commercials but a little about the industry related event.

Description area

We know about Tesla’s description area normally is about the introduction of their video, sometimes, they also post their website address which links to their event. We also see many keywords, such as Tesla, Model S, Auto show, these are the most frequent appearance. However, in Toyota’s description, they put lots of their social media website links, such as Facebook, Twitter, Instagram as well as their own official website, including many keywords, such as Toyota, cars, trucks, Autos and Vehicles.

Under the observation of two brands, of course, Tesla is doing better than Toyota, they have more views and comments on.  But what the interesting things is, if we compare with the highest view of video recently, Tesla has 23,842 views (Model X goes to New York Fashion Week: Teaser | Tesla Motors x Neiman Marcus)but Toyota has 291,200 views (https://www.youtube.com/watch?v=sNoPV0epfHA). For Toyota, the story of the video makes it successful. For Tesla, the product’s special function makes it successful.

Screenshots:

Tesla's YouTube

Toyota's Youtube

Blog Post #3 –BMW vs Honda on our team’s chosen from Instagram by Zirong

Blog Post #3 –BMW vs Honda on our team’s chosen from Instagram

How often does BMW andHonda post? Normally, BMW posts almost every day a week, sometime they posted more than two or three on Instagram. However, HONDA post around five times a week in the Instagram.

The content, for the BMW they have the information about industry related event, the video of the car performance, and show us about the future car and the unique design. Some of the content provide how the car is fuel consumption with this high performance car. By the way BMW they use 50/50 rule when they post. For Honda they are post are lot less than BMW they post only a few post in a month, but during to the post they have more thing about the promotion and remind the important day in a years. They will use one post to show up the discounts and provide the coupons to the customers, they are post also include image and so on. By the way they didn’t use 50/50 rule during the post.

Keywords sentences BMW: BMW, FUTURE CAR, PERFORME

Keywords sentences HONDA: HONDA, DESIGN, CIVIC

The most successful recent post with BMW is about the future car showing up, and the BMW group 100^th birthday celebrations. This post got 124k liked and got more than 2000 comments. The most successful recent post with HONDA is about the Detroit AUTO show (the new CIVIC is coming out). This post has 13k people liked and more than 80 shares, and almost 140 comments. I think these two posts were so successful because it can attract the attention of others and so many people liked these posts. Moreover, these posts are relate to they own brand. 

Blog Post #3 – Tesla vs Toyota on Instagram by Lingjun

Tesla Vs Toyota

Post frequency: Normally, Tesla’s Official Instagram account post one image every week, sometimes one post every 3 days. However, Toyota’spost on Instagram is more regular than other social media platform, normally one post every 2 days. (Click the brand to know more information about them)

The content – the same like Facebook Page and Twitter account, but more less than them. For Tesla, they have trade show event, video about Tesla’s performance, Picture of Tesla, Customer stories as well as some images. In most time, Tesla doesn’t use 50/50 rule but sometimes does.  The same as Toyota, they don’t follow the 50/50 rule and they just post their videos/advertising about their products, the auto show about their cars as well as customers stories.

Keywords of Tesla included Tesla, autopilot, GenevaMotorShow, Model X and Model S.

Keywords of Toyota included Toyota, Auto, Cars, GenevaMotorShow, ProaceVerso, ToyotaCHR and Prius.

Why successful - The recent most successful post of Tesla is the one below, more than 20k people like and 281 comments as we see, for the reason, I think Tesla uses the interior view of their newest model to attract followers as well as so many hashtags, they also @ somebody to increase commutation.  

The recent most successful post of Tesla

The successful post of Toyota is the one posted about Tacoma on a Friday afternoon, which gives them 6052 likes and 63 comments. Because of the love of Tacoma from Instagram users, the time of posting which is Friday afternoon as well as the cool picture of Tacoma.

The recent most successful post of Toyota

Screenshots of Tesla’s and Toyota’s last 8 posts on Instagram are followed by the below one.

Tesla's Instagram

Toyota's Instagram

Blog post #2- BMW vs Honda on twitter by zirong

Blog post #2- BMW vs Honda on twitter

How often does BMW and Honda post? Normally, BMW posts almost every day a week, sometime they posted less than one on twitter. However, HONDA post in twitter is a lot about 4-8 posts pre days, sometime more than 10 posts a day.

The content, for the BMW they have the information about industry related event, the video of the car performance, and show us about the future car and the unique design. Some of the content provide how the car is fuel consumption with this high performance car. By the way BMW they use 50/50 rule when they post. For Honda they are post are lot less than BMW they post only a few post in a month, but during to the post they have more thing about the promotion and remind the important day in a years. They will use one post to show up the discounts and provide the coupons to the customers, they are post also include images, and so on. By the way they didn’t use 50/50 rule during the post.

Keywords sentences BMW: BMW, FUTURE CAR, PERFORME, TURBO ENGINE.

Keywords sentences HONDA: HONDA, DESIGN, CIVIC .

The most successful recent post with BMW is about the future car showing up, and the BMW group 100^th birthday celebrations. This post got 470 liked and got more than 174 shares. The most successful recent post with HONDA is about the Detroit AUTO show (the new CIVIC is coming out). This post has 169 people liked and more than 60 shares, and almost 100 comments. I think these two posts were so successful because it can attract the attention of others and so many people liked these posts. Moreover, these posts are relate to they own brand.

 screen capture with BMW

Screen capture with Honda

Blog Post #2 – Tesla vs Toyota on Twitter by Lingjun

Tesla Vs Toyota

Who can win this round? Check our research below!

Post frequency: Normally, Tesla’s official Twitter account (click it to Tesla's twitter)posts one tweet per day. However, Toyota’s account posts 5 – 6 tweets per day, sometimes even more, up to 8 tweets!! So, Toyota is more active than Tesla on Twitter.

The content – almost like Facebook page, but more interactive with followers. Tesla has trade show events, videos about Tesla’s performance, Picture of Tesla beautiful cars, Customer stories, dialogues with followers as well as some interesting and funny images. In most time, Tesla doesn’t use 50/50 rule but sometimes does.  However, Toyota, they don’t follow the 50/50 rule but they post tweets including their videos/advertising about their products, the auto show about their cars as well as everyday greetings to followers.

Keywords of Tesla included Tesla, autopilot, GenevaMotorShow, Model X and Model S.

Keywords of Toyota included Toyota, Auto, Cars, GenevaMotorShow, ProaceVerso, ToyotaCHR and Prius.

Why successful - The recent successful post for Tesla is the one below, more than 1364 retweets, 2368 likes and lots of comments which are the most in recently, for the reason, I think Tesla uses the Autopilot which is the newest feature and high-technology really attract people.

Tesla's recent most successful tweet

On the contrary, Toyota’s successful post is only 12 retweets and 28 likes, actually it’s not successful for all their tweets, the reason why it is more successful than others, I think, is because they @ somebody else which causes the interaction with other users’ reaction to communicate with them.

Toyota's recent most successful tweet 

Screenshots of Tesla’s and Toyota’s last 25 tweets are followed by the below one.

Tesla's recent 25 tweets

Toyota's recent 25 tweets

Blog Post #7 Content Marketing on Lamborghini

Content Marketing on Lamborghini:

This is a blog about a content marketing plan for Lamborghini, the audience is the high class and wealthy young to early 50's, whom want to enjoy what their money can buy, and acquire such amazing and fast vehicles. My idea is to increase social media usage and posts on all social media platforms to increase the audience that is available to listen to what they got. My goal is to have a very high following on all social media platforms combined by the verified pages that Lamborghini has on every Platform. This is scheduled to begin as soon as possible as there are rumors of a new model dropping this summer, so the bigger the following the better the advertising is for this company. This plan will attack every single social media platform Lamborghini has available. To widen such a huge network of social media accounts, many more posts need to be made, more videos to be edited and more attractive and better ideas need to be established. Certain competitions or promotions and giveaways should be given out to the audience to furthermore expand on the positive effect this plan will have on the marketing of Lamborghini.

Thank you.

Blog Post #6 Ferrari Fan Page

Ferrari Fan Page:

Ferrari has many fan pages all over social media, here are just some of the ones we found.

Facebook: Ferrari

Twitter: Ferrari North Europe

Instagram: Ferrari.automobili

Blog Post #5 Lamborghini Fan Pages

Lamborghini Fan Pages


Lamborghini is known to have many fan pages, some of the most effective ones will be shown in this blog post.

Facebook : Lamborghini Huracan,

Twitter : Lamborghini Club Am

Instagram : Lamborghini_Motorsport

Blog Post #5 Lamborghini Fan Pages

Lamborghini Fan Pages


Lamborghini is known to have many fan pages, some of the most effective ones will be shown in this blog post.

Facebook : Lamborghini Huracan,

Twitter : Lamborghini Club Am

Instagram : Lamborghini_Motorsport

Blog Post #4 Lamborghini VS Ferrari on Youtube

Lamborghini VS Ferrari on YouTube:


The comparison of both the Lamborghini and Ferrari YouTube pages has shown to be quite entertaining and time consuming! The Lambo page would only post once every day or two! Lambo mostly focused on brand advertising and sharing anything from video's about their brand and its promotion. The page did as well follow the 50/50 rule of marketing and promotions. On Lamborghini's recent successful post they acquired 383,966 views On the other hand, Ferrari also had an interesting look on its you tube page.Ferrari would post up to 5 videos a day and sometimes more, all at the same time usually. Ferrari mostly focused on its brand and its promotion but also took a couple of swings at the car industry as a whole. Ferrari also followed the 50/50 rule. On Ferrari's last share they got 7,870 views, which is much lower than its rival. Both car companies where linked to very specific key words such as, Performance, Car, Luxury, Sport. Both these posts where successful because they portrayed a very interesting and catchy item, which is key in attracting attention for both these pages.

Blog Post #3 Lamborghini VS Ferrari on Instagram

Lamborghini VS Ferrari on Instagram


The comparison of both the Lamborghini and Ferrari Instagram pages has shown to be quite interesting! The Lambo page would only post once or twice a day at the most! Lambo mostly focused on brand advertising and sharing anything from video's to pictures about their brand and its promotion. The page did as well follow the 50/50 rule of marketing and promotions. On Lamborghini's recent post they acquired 37,831 Likes and 253 Comments, not too long after the post was shared. On the other hand, Ferrari also had an interesting look on its Instagram page. Ferrari would post up to 5 times a day and sometimes more, keeping a constant feed of great posts. Ferrari mostly focused on its brand and its promotion but also took a couple of swings at the car industry as a whole. Ferrari also followed the 50/50 rule. On Ferrari's last share they got, 12,945 Likes and 78 Comments. Both cars where linked to very specific key words such as, Performance, Car, Luxury, Sport. Both these posts where successful because they portrayed a very interesting and catchy picture or video, which is key in attracting attention for both these pages.

Blog Post #2 Lamborghini VS Ferrari on Twitter

Lamborghini VS Ferrari on Twitter:

The comparisons of these two competitors on twitter turned out to be very interesting. For Lamborghini, they would only post whatever is posted on their Facebook page, it is automatically updated and posted at the same time with the rest of its social media. Lambo tweeted once a day and sometimes twice a day, but such an occasion is rare. Lambo tweeted about it company and showed promotional efforts in advertising any news around Lamborghini as a whole. The brand was seen to follow the 50/50 rule as well. Certain key words were used such as , Cars, Performance, Lamborghini. Their recent successful tweet has 1,400 likes 1,100 shares. Ferrari also had good feedback on social media, they would tweet multiple times a day around, 5-6 times. They would post promotional content and news about the car industry as a whole. Their recent successful post had 255 likes and 80 shares. Both cars where linked to special key words sch as, Car, Sport, Performance, Luxury. Both posts were successful due to them releasing very interesting and catchy news that will pull in a large amount of eyes on the web.

Blog Post #1 Lamborghini VS Ferrari on Facebook

Lamborghini Vs Ferrari on Facebook:

The comparison of both the Lamborghini and Ferrari Facebook pages has shown to be quite interesting! The Lambo page would only post once or twice a day at the most! Lambo mostly focused on brand advertising and sharing anything from video's to pictures about their brand and its promotion. The page did as well follow the 50/50 rule of marketing and promotions. On Lamborghini's recent post they acquired 7,400 Likes, 3,704 Shares and 653 Comments, not too long after the post was shared. On the other hand, Ferrari also had an interesting look on its Facebook page.Ferrari would post up to 5 times a day and sometimes more, keeping a constant feed of great posts. Ferrari mostly focused on its brand and its promotion but also took a couple of swings at the car industry as a whole. Ferrari also followed the 50/50 rule. On Ferrari's last share they got, 3,400  Likes, 181 shares, and 20+ Comments. Both cars where linked to very specific key words such as, Performance, Car, Luxury, Sport. Both these posts where successful because they portrayed
a very interesting and catchy item, which is key in attracting attention for both these pages.

Blog post #1- BMW vs Honda on Facebook BY ZIRONG

Blog post #1- BMW vs Honda on Facebook

How often does BMW and Honda post? Normally, BMW posts two post every day in Facebook, sometime they posted more than two or three. Moreover, HONDA post every day of the week in Facebook.

The content, for the BMW they have the information about industry related event, the video of the car performance, and show us about the future car and the unique design. Some of the content provide how the car is fuel consumption with this high performance car. By the way BMW they use 50/50 rule when they post. For Honda they are post are lot less than BMW they post only a few post in a month, but during to the post they have more thing about the promotion and remind the important day in a years. They will use one post to show up the discounts and provide the coupons to the customers, they are post also include images and infographics, and so on. By the way they didn’t use 50/50 rule during the post.

Keywords sentences BMW: BMW, FUTURE CAR, PERFORM, TURBO ENGINE.

Keywords sentences HONDA: HONDA, DESIGN, CIVIC .

The most successful recent post with BMW is about the future car showing up, and the BMW group 100^th birthday celebrations. This post got 6.2k liked and got more than 500 shares. The most successful recent post with HONDA is about the Detroit AUTO show. This post has 111k view and 2k people liked and more than 800 shares, and almost 1000 comments. I think these two posts were so successful because it can attract the attention of others and so many people liked these posts. Moreover, these posts are relate to they own brand.

Screen captures of BMW

Screen captures of Honda

Blog Post #1 – Tesla vs Toyota on Facebook by Lingjun

Tesla vs Toyota on Facebook by Lingjun
Tesla Vs Toyota (click brand name to check each brand's official website)

Which one is better?

Post frequency - Normally, Tesla’s Official Facebook takes one post per day, sometimes one post every two days. However, Toyota sometimes doesn’t the same like Tesla’s, one post per day, but in February, they only post two posts, 3 posts in Jan, 2 in Dec, so Toyota’s post schedule is not fixed.

The content – For Tesla, they have trade show event, video about Tesla’s performance, Picture of Tesla, Customer stories as well as some images. In most time, Tesla doesn’t use 50/50 rule but sometimes does. For Toyota, they don’t follow the 50/50 rule but they just post their videos/advertising about their products, the auto show about their cars as well as customers stories.

Keywords of Toyota included Toyota, Auto, Cars and Primus. 
Keywords of Tesla included Tesla, autopilot, Model X and Model S.

Why successful - Tesla has a way more likes and shares than Toyota’s. The recent successful post for Tesla is the one below, more than 11000 people like it, 712 shares and 185 comments which are the most in recently, for the reason, I think Tesla uses the dog which is adorable and cute which attract many people and it is special for a car brand. The successful post of Toyota is Toyota Prius video one which was post on January 14th, it has 6.2M viewers, 42K likes and 14,764 shares, the reason why they so successful, I think it is the introduction video of its new car which is a high quality advertisement.

Tesla's successful Facebook Post

Toyota's successful Facebook Post

Screenshots of Tesla’s and Toyota’s last 25 posts are followed by the below one.

Tesla Capture 2

Tesla Capture 1

Tesla Capture 3

 

Tesla Capture 4

Toyota Capture 2

Toyota Capture 1

Toyota Capture 3

Toyota Capture 4